"The success of The Cloud over the past year has been based around a robust business strategy that integrates innovation with market demands." said Niall Murphy, CTO The Cloud. "We pride ourselves on operating one of the most flexible public access Wi-Fi networks and delivering that with some of the most innovative partners in the industry."

The Cloud operates a multi service-provider Wi-Fi platform, which allows providers such as ISPs, mobile operators and cable companies to offer a fully branded wireless LAN experience to their customers. Site owners can maximise their revenue potential by supporting all major service providers. The Cloud offers national wireless LAN coverage with more than 4,300 hotspot locations and is opening more than 100 new locations each week.

"Ericsson have successfully delivered a fast DSL hot spot network roll-out in large volumes and under a short period of time. Ericsson is key-supplier to the Cloud network bringing about a strong business model where fixed data access is bundled with Public hot spots," says Simon Herron, Key account manager, Ericsson UK.