Ericsson Enterprise establishes new, expanded North American distribution network
Ericsson Enterprise, a wholly owned subsidiary of Ericsson (NASDAQ: ERICY), has established a new, expanded distribution network to serve the United States and Canada. MarketShare Telecom, a newly-formed international specialty technology distributor, will take over the role of master distributor and develop a comprehensive network of resellers and partners for Ericsson's range of enterprise products sold in the U.S. and Canada.
MarketShare Telecom will manage Ericsson Enterprise's existing resellers, and will recruit a significant number of additional resellers in the U.S. and Canada to ensure good geographical coverage.
"This agreement opens up access to a much broader potential customer base than we have had historically in the U.S. and Canada," said Gunnar Reinholdsen, head of Partner Unit Americas at Ericsson Enterprise. "MarketShare Telecom will help Ericsson drive brand recognition and sales in the enterprise sector by giving us a geographic footprint that covers 85 percent of addressable opportunities. It will also improve the service and support we provide to distributors, resellers and customers."
The agreement mirrors Ericsson Enterprise's successful two-tier indirect sales model in other markets around the world, whereby 'value-added distributors' are responsible for channel support and development.
As Ericsson Enterprise's master distributor in North America, MarketShare Telecom will focus on the sales and support of IP-enabled hybrid PBX solutions, featuring the recently launched MD110 Convergence Communication System, together with the new Dialog 4000 series IP and digital business telephones. The emphasis will be on new mobile enterprise solutions, encompassing contact centers, messaging, data networking and cabling products and services.
Ericsson Enterprise offers a complete portfolio of products and applications to address business communications.
Ericsson is a world leader in communications technology and services with headquarters in Stockholm, Sweden. Our organization consists of 99,000 experts who provide customers in 180 countries with innovative Solutions and services. Ericsson has the world’s leading patent portfolio in cellular technology, with more than 54,000 granted patents. Together we are building a more connected future where anyone and any industry is empowered to reach their full potential. Net sales in 2019 were SEK 227 billion. The Ericsson stock is listed on Nasdaq Stockholm and on NASDAQ in New York. Read more on www.ericsson.com.