Ericsson introduces CDMA Internet Services Platform to enable mass-market Mobile

Ericsson introduces CDMA Internet Services Platform to enable mass- market Mobile Internet Ericsson's Internet Services Platform is a new tool for helping CDMA operators and service providers deploy Mobile Internet applications rapidly, efficiently and cost-effectively. For operators, the Ericsson Internet Services Platform scalable, open architecture allows easy integration of third-party applications, reducing service management costs and bringing applications to market sooner. The network's open standard interfaces simplify application design for developers by allowing them to focus on functionality rather than proprietary interfaces. For the consumer, access to the Mobile Internet will become less complicated, and it will be easier to move among applications. "Ericsson's Internet Services Platform is much more than an application platform; it is a key component for an operator's future success in the booming mobile Internet market," said Åke Persson, president of Ericsson CDMA Systems. "It provides operators with a powerful tool to bring a wide variety of Mobile Internet services to market easily and cost- effectively, differentiating themselves from the competition." The CDMA market has proven its appetite for Mobile Internet services with a 30 percent penetration rate of all CDMA subscribers in the world today using mobile Internet. With the personalization afforded for both end-user services and billing, the Ericsson Internet Services Platform will introduce the operator and the consumer to a new level of flexibility, making the mobile Internet even more attractive then it is today. The Ericsson Internet Services Platform can be deployed in cdmaOne networks with the assurance of a smooth transition to third-generation cdma2000 networks. The IP-based design enables seamless delivery of many services and applications, regardless of the access method, the underlying technology or the end user device. The result is a simpler process of launching and using mobile Internet applications. Complementing its product portfolio, Ericsson also has mobile Internet resource centers in all CDMA markets to assist operators locally with specific services, testing, integration and other deployment needs. "Ericsson is uniquely positioned to offer operators CDMA network elements together with the Internet Services Platform, applications, enablers, handsets, and integration services," continued Persson. "We enable operators to deliver the Mobile Internet today and smoothly and cost-effectively respond to increased market demand." Ericsson is the leading communications supplier, combining innovation in mobility and Internet in creating the new era of mobile Internet. Ericsson provides total solutions covering everything from systems and applications to mobile phones and other communications tools. With more than 100,000 employees in 140 countries, Ericsson simplifies communications for customers all over the world. Read more at http://www.ericsson.com/press FOR FURTHER INFORMATION, PLEASE CONTACT Charlotte Rubin, Public Relations Manager Ericsson Business Unit CDMA Systems Phone: +1 858 332 6589; E-mail: charlotte.rubin@ericsson.com Kathy Egan, Vice President, Communications, Ericsson Inc. Phone: +1 212 685 4030; E-mail: kathy.egan@ericsson.com Eva Sparr, Director of Communications, Ericsson Internet Applications and Solutions Phone: +46 70 519 0793; E-mail: Eva.Sparr@lme.ericsson.se About Internet Services Platform Features of the Internet Services Platform include: · Horizontally layered system architecture - shared components according to IDAE (Integrated Distributed Application Environment) principals · Open System Architecture - utilizes the Software Development Kit (SDK) and open Application Programming Interfaces (APIs) · Easy integration of third party applications · Uniform handling of services, charging and network management · Future-proof - compliant with 3G defined standards About cdma2000 By enabling the mobile Internet with an industry leading cdma2000 solution Ericsson opens up new markets and revenue opportunities for operators. cdmaOnetm is one of the fastest growing wireless technologies in the world, currently serving more than 71 million subscribers. Developed by the industry's premier CDMA experts, Ericsson's CDMA solutions offer operators unique performance advantages and smooth evolution to 3G by leveraging the full strength of Ericsson's expertise in wireless, IP/datacom and Mobile Internet technologies. cdma2000 1xEV will improve data rates within 1.25 MHz of spectrum. The first phase, 1xEV DO, will support data rates in excess of 2 Mbps for an efficient, best effort approach for data delivery. Phase 2 - 1xEV DV- focuses on real-time voice and data capabilities and performance enhancements. Ericsson is participating actively in defining the standards for 1xEV. cdmaOne is a trademark of the CDMA Development Group cdma2000 is a trademark of the Telecommunications Industry Association.