Ericsson launches first of new products linking Telecom and Internet services

Ericsson launches first of new products linking Telecom and Internet Services Ericsson Network Intelligence , the world's leading supplier of intelligent network systems, announces the launch of Internet Advertiser, an intelligent network application that distributes targeted advertising to Internet users. With Internet Advertiser, Internet service providers (ISPs) can provide free or low-cost Internet access to subscribers while generating increased revenue from advertisers. Internet Advertiser is the first of Ericsson Network Intelligence's new TeleInternet products, geared towards helping major carriers and new operators exploit the capabilities of the Internet by linking telecom and Internet services. Based in the US and headed by Anders Hultgren, director and general manager of TeleInternet, the group is creating an advanced portfolio of products for customers world wide Using the NI-based application, ISPs can control advertisements sent to the Internet user, based on the user's profile, location, time of Internet use and interests. This capability enables ISPs and their advertising customers to present targeted advertisements to the appropriate audience at the most suitable time. Internet Advertiser also provides ISPs with a unique fraud control capability that guarantees advertisements are viewed rather than bypassed by users. "By incorporating fraud control and data reporting components, Internet Advertiser enables ISPs to provide extremely targeted advertisement capabilities that are unlike any advertising in the marketplace today," said Ulf Lesley, director of global marketing, Ericsson Network Intelligence. Ericsson Network Intelligence, the world leader in Intelligent Networks, has supplied IN products and services to more than 95 fixed and mobile operators in over 40 countries. Recognised to be the most well known supplier with the most purchased brand of IN services and products, Ericsson Network Intelligence customers range from full service operators to new carriers and global alliances. Ericsson´s 100,000 employees are active in more than 130 countries. Their combined expertise in fixed and mobile networks, mobile phones and infocom systems makes Ericsson a world-leading supplier in telecommunications. FOR FURTHER INFORMATION, PLEASE CONTACT Ulf Lesley, Director of Global Marketing, Network Intelligence Business Unit Public Networks Phone: +46 8 719 6862 or +46 70 519 6862 Email: ulf.lesley@ericsson.com