Ericsson Mobile Application Awards for best international mobile applications
The Mobile Application Award is an international competition run by Ericsson. The purpose is to find the best, market-ready mobile applications focusing on services that add value, create convenience and make daily life and work easier and more effective.
The four categories and winning applications are:
"Best Mobile Enterprise": LocatioNet with its real-time fleet management services that combine and enhance current location-based features, such as maps.
"Best Mobile Entertainment": Media Republic with TV soap stories in a format accessible to mobile handsets.
"Best Mobile Gaming": Synergenix Interactive AB with three-dimensional rally games for use between mobile handsets from different vendors.
"Best Information Application": NewBay Software with an application that makes it possible to create, update and transfer personal web diaries, so called 'blogs', from a PC to a mobile handset and vice versa.
Twelve companies' solutions were nominated - based on criteria such as professionalism, market potential, innovation, consumer friendliness and ease-of-implementation by the operators and the media industry. 276 companies from all over the world entered the awards. The top three mobile applications in each of four categories competed in the finals.
The finalists got the unique opportunity to present their services live to an exclusive audience comprising executives from mobile network operators, venture capitalists and other industry players. The winners were selected by the audience through live SMS voting.
In a complementary match-making session, the finalists met with operators from Europe, the Middle East and Africa to discuss possible business partnerships.
"Telecom is a long-term growth industry. We believe it is important to find applications that further simplify the lives of consumers," says Mats Dahlin, Ericsson's head of Market Area Europe, Middle East and Africa. "The Ericsson Application Awards have certainly proved that there is a lot of creativity resulting in real business opportunities ready for market launch."
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