Ericsson's ENGINE concept revolutionizes broadband access with Instant ADSL

Ericsson's ENGINE concept revolutionizes broadband access with Instant ADSL Ericsson's new ENGINE Access Ramp solution Instant ADSL is based on unique technology allowing the subscribers to install Asymmetric Digital Subscriber Line (ADSL) in their homes within seconds, without assistance from an operator. As a technology for providing broadband access over existing copper cables, ADSL has now begun to be deployed as a mass-market broadband access solution. The Instant ADSL concept allows operators to deploy, activate and manage broadband access networks with DSL technologies - fast, efficiently and safe. "The self-installation kit includes everything that a subscriber needs to install and configure his modem and computer all by himself without assistance from the operator's personnel," said Ove Anebygd, Vice President at Division Multi-Service Networks, Ericsson. "It is just to put in the CD in your computer and wait a moment for the ADSL to be installed." Instant ADSL offers the operators a complete automated and fault proof activation of the ADSL service. By using Instant ADSL the operator can respond instantly to a service request from a subscriber, resulting in a substantially improved time to revenue. "Instant ADSL offers an efficient deployment solution which will drastically reduce the need for installation resources required for the mass-deployment of ADSL," continued Ove Anebygd. The automated process, supported by the timesaving and resource efficient solution, will together with the self-installed home kit substantially improve the operators business case. With the Instant ADSL solution the operator can, finally, set off the mass-deployment of ADSL. Ericsson is the leading communications supplier, combining innovation in mobility and Internet in creating the new era of mobile Internet. Ericsson provides total solutions covering everything from systems and applications to mobile phones and other communications tools. With more than 100,000 employees in 140 countries, Ericsson simplifies communications for customers all over the world. Read more at http://www.ericsson.com/press FOR FURTHER INFORMATION, PLEASE CONTACT Peter Olofsson, Public Relations Manager, Ericsson Division Multi-Service Networks Phone: +46 8 719 1880, +46 70 267 3445 E-mail: peter.olofsson@etx.ericsson.se Ove Anebygd, Vice President, Ericsson, Division Multi-Service Networks, Access Networks Phone: +46 8 719 5798, E-mail: ove.anebygd@etx.ericsson.se About ENGINE Access Ramp ENGINE Access Ramp is a next-generation access solution for both voice and data. This solution integrates narrowband (PSTN/ISDN) and broadband (DSL) services in one single system and enables operators to freely mix between PSTN, ISDN and xDSL services. Scalable and flexible, ENGINE Access Ramp gives the operator the ability to upgrade the existing access network step-by-step, enabling rapid response to new and changing market conditions. This flexible multi-service access node brings broadband convenience and services to homes, small offices and small and medium enterprises while retaining carrier class voice services. To learn more about ENGINE Access Ramp, see: http://www.ericsson.se/pressroom/20000228-0020.html