Ericsson strengthens management structure and appoints Chief Operating Officer

Ericsson strengthens management structure and appoints Chief Operating Officer Ericsson will adjust its organization to benefit from the ongoing globalization trend among operators and drive the technology shift to mobile and broadband Internet. The sales and market organization will better serve global customers, and the product organization will be organized for better synergies. "This is an important and proactive step for us in strengthening our leading position within the telecom industry," said Kurt Hellström, President and CEO of Ericsson. "Our new organization will put even more emphasis on serving our customers, reduce complexity, and more efficiently apply our resources." Effective October 1, Ericsson will create a market organization with new global customer units for large global customers. From start there will be five units. The market area organization will consist of three units compared to five today (Americas, Asia Pacific and Europe, Middle East and Africa). The heads of the global customer units and the market areas report directly to CEO Kurt Hellström. Within the market areas, approximately 100 market units will be consolidated into substantially fewer but larger units before the end of the year. This new structure provides a more efficient organization, combined with an increased competence and flexibility in the customer interface. Effective September 1, the role of a Chief Operating Officer (COO) will be established. Per-Arne Sandström, currently head of Market Area North America, is appointed COO, reporting directly to CEO Kurt Hellström. Per-Arne Sandström will implement and head a new product and service structure based on five business units - Mobile Systems, WCDMA and GSM; Multi-Service Networks and Data Backbone; Mobile Systems CDMA; Transmission and Transport; Global Services - and four supporting core units. The new structure will be effective on September 1. Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world. Read more at http://www.ericsson.com/press FOR FURTHER INFORMATION, PLEASE CONTACT Roland Klein, Senior Vice President, Corporate Communications Phone: +44 207 4515660, +44 7776 162997 Pia Gideon, Vice President External Relations, Corporate Communications Phone: +46 8 719 2864, +46 70 5192864 Åse Lindskog, Director Media Relations, Corporate Communications Phone: +46 8 719 9725, +46 730 244872 ATTACHMENT Ericsson Management Team Headed by CEO Kurt Hellström MARKET AREAS (reporting to CEO): Europe, Middle East and Africa - Mats Dahlin Americas - Gerhard Weise Asia Pacific - Ragnar Bäck GLOBAL CUSTOMER UNITS (reporting to CEO): Vodafone - Nils Grimsmo France Telecom - Guy Roussel Deutsche Telekom - Karl Alsmar Telefonica - to be decided TIM - Massimo Gentili CORPORATE FUNCTIONS (reporting to CEO): Communications - Roland Klein Finance - Sten Fornell Legal Affairs - Carl Olof Blomqvist Marketing and Strategic Business Development - Torbjörn Nilsson People & Culture - Britt Reigo Supply and IT - Björn Boström Technology - Jan Uddenfeldt Chief Operating Officer (COO): Per-Arne Sandström BUSINESS UNITS (reporting to COO): Mobile Systems, WCDMA and GSM - Einar Lindquist Multi-Service Networks and Data Backbone - Johan Bergendahl Mobile Systems CDMA - Åke Persson Transmission and Transport - Björn Olsson Global Services - Bert Nordberg SUPPORTING UNITS (reporting to COO): Switching/Service Platform Development - Anders Wänman Radio Network Development - Urban Fagerstedt Supply - Björn Boström Internet Applications - Lars Boman OTHER BUSINESS OPERATIONS: Consist of legal companies based in Sweden that are not consolidated in any Business Unit