Ericsson unveils first GSM mobile camera - CommuniCam

Ericsson unveils first GSM mobile camera - CommuniCamtm Ericsson today unveiled the world's first mobile camera for GSM - the CommuniCamtm - the first of Ericsson's imaging products. It is an innovative, fun and simple way to send instant pictures from a mobile phone to an e-mail address or store them in a virtual photo album. The camera will be commercially launched during second quarter 2001. Instant imaging is growing in popularity. The first of its kind, the new mobile camera CommuniCam is an innovative, fun and simple way to send instant pictures using a mobile phone, adding a new visual dimension to personal messaging. To transform a mobile phone into an instant imaging device, users simply snap the camera on to the end of a mobile phone, flip the phone up to the eye and shoot. The CommuniCam can be used with any Ericsson mobile phone equipped with a modem. The image can then be sent as an e-mail, added to the user's personal WebAlbum on the Ericsson Mobile Internet portal stored in the camera, or deleted. The CommuniCam is controlled through dynamic user-friendly menus in the phone's display and up to 5 images can be stored in the camera for later use. The WebAlbum offers a unique opportunity to create an online community through personal pictures, and provides a gallery from which to create and send personalized electronic postcards. Wherever they are, CommuniCam users can share the moment instantly with friends or family, whether it is off-pist skiing, partying or just sending an image of a meeting point to a friend's computer before a rendezvous. Aimed primarily at 16-24 year old early-adopters, the key to CommuniCam is fun and spontaneity. CommuniCam supports 352x288-pixel image resolution with a color depth of 24 bits, which is perfectly adapted for non-professional usage. This resolution is optimized for swift transmission thus the average transmission time for a single CommuniCam image is only about one minute. With a distinctive and instantly likeable curved look, the CommuniCam comes with its own pouch that can be worn around the neck at all times. Weighing just 25g, the CommuniCam can go everywhere a mobile phone goes, making it ideal for spontaneous use. The CommuniCam combines a camera and an Internet site where CommuniCam users can link to the web/WAP Ericsson Mobile Internet portal and create a personal album of images. Images can be edited on-line and also be downloaded from EMI to a computer or laptop. To view the Ericsson CommuniCam, go to: http://www.ericsson.com/press/phli_pcoph.shtml Ericsson is the leading communications supplier, combining innovation in mobility and Internet in creating the new era of mobile Internet. Ericsson provides total solutions covering everything from systems and applications to mobile phones and other communications tools. With more than 100,000 employees in 140 countries, Ericsson simplifies communications for customers all over the world. Read more at http://www.ericsson.com/press FOR FURTHER INFORMATION, PLEASE CONTACT Peter Bodor, Public Relations Manager Ericsson Mobile Communications AB Phone: + 46 8 404 2423, E-mail: peter.bodor@ecs.ericsson.se About Ericsson Mobile Internet Ericsson Mobile Internet (EMI) is an advanced Web based portal that can be accessed anywhere in the world using a mobile phone with WAP or a computer with a standard Web browser. Customizable for individual users, EMI features an on-line WAP search engine, personal calendar and address book, e-mail account, access to Ericsson Customer Services, product information and FAQs, plus the ability to build on-line communities/share address books with friends and colleagues.