Tata Sky selects Ericsson to enhance video services
- Ericsson AVP 4000 System Encoder to enhance TV experience for Tata Sky subscribers
- Ericsson is the leading provider of video compression solutions in the Indian satellite broadcast and direct-to-home (DTH) arena
Ericsson (NASDAQ: ERIC) today announced that Tata Sky, India's leading direct-to-home (DTH) operator has chosen the Ericsson AVP 4000 System Encoder to enhance TV viewing experience for its customers. Tata Sky has upgraded and expanded its entire DTH platform to the AVP 4000 System Encoder, Ericsson's industry leading video compression platform. The upgrade enables Tata Sky to substantially increase the bouquet of channels offered to subscribers while maintaining the highest quality of viewing experience.
Harit Nagpal, CEO, Tata Sky, says: "For Tata Sky, it is of utmost importance to consistently deliver a high quality viewing experience to our subscribers. The Ericsson AVP 4000 System Encoder allows us to enhance picture quality, offer increased volumes of channels and content and launch new services, such as OTT, on the same platform."
Chris Houghton, Head of Region India, Ericsson, says: "Ericsson is committed to helping its customers overcome the challenges of satellite spectrum scarcity and meet increasing quality expectations of Indian consumers. The AVP 4000 System Encoder is designed to overcome today's bandwidth and delivery constraints by providing the necessary flexibility, velocity and agility to deploy new services within an extremely competitive landscape."
Ericsson is the leading provider of video compression solutions in the Indian satellite broadcast and DTH arena with four out of the seven DTH operators being based on Ericsson's video compression technology. In March this year, Ericsson supported Tata Sky to launch the first commercial 4K video service in the subcontinent. Customers subscribing to the 4K service could watch video up to four times the resolution of the standard high definition (HD) video currently available.
Ericsson predicts that total mobile video traffic over the next six years (2015-2020) will be more than 17 times that of the last six (2009-2014). With availability of more content for an ever increasing number of video-enabled devices, it is critical to maximize video delivery over available bandwidth and multiple networks.
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About Tata Sky
Launched in 2006, Tata Sky is a JV between the TATA Group and 21st Century Fox. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers across the country manned by multi-lingual customer service associates.The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Recently Tata Sky+ HD has been rated as the 'Product of the Year', 2013 in the DTH category. The company currently has a presence in 36,000 towns with over 13.5 million connections.
For more information on Tata Sky, visit www.tatasky.com
About Ericsson
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Ericsson is the driving force behind the Networked Society - a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.
Our services, software and infrastructure - especially in mobility, broadband and the cloud - are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.
With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world's mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions - and our customers - stay in front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.
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