Epulze and IO Esports Sign Partnership with Top Fashion Brand H&M for The Bali Major
[Örebro, June 28] – Premier esports tournament organizer IO Esports and world-leading esports ecosystem Epulze are teaming up with H&M, the renowned fashion company and second largest international clothing retailer worldwide, to announce their partnership for the upcoming Dota 2 Major, The Bali Major.
Epulze has established itself as a pioneering force in the esports industry, offering a comprehensive competition platform that connects gamers, organizers, stakeholders, and sponsors. Together with IO Esports, one of the leading esports organizations in the South East Asia region, Epulze is now preparing to host one of the big Dota 2 happenings of the year; The Bali Major.
H&M, known for its fashion-forward designs and commitment to sustainability, has recognized the immense potential within the esports market and the unique demographic it attracts. H&M will provide outfits for key on-screen talent, demonstrating its dedication to exploring new avenues and engaging with diverse audiences. Moreover, H&M will reward fortunate members and followers in Singapore and the Philippines by offering three lucky winners in each country a pair of VIP tickets to the event. To participate in the giveaway for the Philippines, click here. The giveaway for Singapore has closed on June 25, 2023.
Together, the three companies are ready to initiate a collaboration set to elevate the gaming experience for fans and players alike during the highly anticipated Dota 2 Major event. The Bali Major, a premier Dota 2 tournament featuring the world's most skilled players promises an unparalleled experience for esports enthusiasts.
The Bali Major is set to captivate the esports world from July 7-9, 2023. As fans anticipate the thrilling matches and immersive experience, the partnership between Epulze, IO Esports, and H&M SEA promises to elevate the event to new heights, leaving an indelible mark on the esports landscape.
Markus Lövgren, Co-Founder and CSO at Epulze: "I’m beyond excited to partner up with H&M as the official fashion partner for the Bali Major! We always strive to find the perfect partners for our events, and I’m looking forward to showcasing the wide variety of H&M and their product lines to the Bali Major audience.”
“Our customers are at the heart of every decision we make at H&M, and we are continually working to build long-term relationships with them while understanding their needs and perspectives. We see the potential of the rapidly growing esports industry as a platform for us to reach and connect with our younger customers in the places that matter to them, and are proud to join hands with Epulze and IO Esports as the official fashion partner for the Bali Major," said Dan Mejia, Regional Head of Communications & PR, Region South Asia, H&M.
For more information about Epulze and The Bali Major, please visit epulze.com or http://balimajor.com/.
About Epulze
Epulze entertains the world through the excitement of esports. Founded in 2015, Epulze is a world-leading esports and gaming company on a mission to connect and create value for all esports stakeholders. Whether you're an amateur player looking for exciting matches, an up-and-coming pro player grinding with your team, a hardened professional qualifying for the big leagues, or a fan enjoying the most exciting moments of your favorite broadcast, the world of Epulze is for you.
About IO Esports
Founded in 2018 and based in Malaysia, IO Esports is one of the leading esports organizations in the South East Asia region. From localized events to international-scale tournaments, the company is well known for managing esports events with an extensive list of partners that include major game publishers, commercial brands, and esports personalities. This expertise also extends into talent management, sponsorship procurement & integration, and advertising. IO Esports is committed to making esports accessible and promoting the excitement of esports to fans in SEA and around the globe.
About H&M
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, & Other Stories, H&M HOME and ARKET as well as Afound. For further information, visit hmgroup.com.
CONTACT INFORMATION EPULZE
Ludvig Magnusson
Communications Specialist
Email: ludvig@epulze.com
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