Newmark expands its portfolio into the Eastern Cape in South Africa

THE HISTORICAL DROSTDY HOTEL IN GRAAFF-REINET  WILL RELAUNCH AS A FIVE STAR BOUTIQUE HOTEL ON 27 NOVEMBER 2014

Newmark Hotels, Reserves & Lodges is delighted to have added the well-known Drostdy Hotel in Graaff-Reinet in the Eastern Cape province of South Africa to their already impressive portfolio.

“We are extremely excited to include this remarkable hotel in our list of unique holiday options,” said Neil Markovitz, Managing Director of Newmark. “Together with four hotels in Cape Town, a renowned safari experience in the Timbavati Nature Reserve, as well as a beach hideaway in Mozambique, these are exciting times as we expand our expertise to include the Karoo and the Eastern Cape surroundings,” he continued.

This historic property, which opened as a hotel in 1878, was originally built by French architect Louis Thibault to serve as the magistrate’s office for the town. Today however it is known by many passing travellers en route to the Eastern or Western Cape. Newmark envisions that not only will the hotel’s development garner exposure for Graaff-Reinet as a tourism destination, but also grow the local economy in turn.

Renovations have already commenced to turn this gem of a property to its former glory as a 5* boutique hotel experience, with a grand opening scheduled for late November/early December 2014.

For more information visit www.newmarkhotels.com and follow Newmark on twitter on @newmarkhotels

Notes to Editor:

  • Newmark Hotels, Reserves & Lodges was first established in 1972 as the Ambassador Group, with the Ambassador Hotel in Bantry Bay as its first establishment.

  • Newmark Hotels, Reserves & Lodges manages, partially owns or represents luxury boutique hotels in the Western Cape including the Queen Victoria Hotel, Victoria & Alfred Hotel, La Splendida Hotel and Dock House Boutique Hotel & Spa. Also within the portfolio are Motswari Private Game Reserve in the Timbavati Reserve and Coral Lodge 15.41 in Mozambique.

  • Three chic restaurants associated with the above Cape properties include OYO Restaurant & Cocktail Bar (Victoria & Alfred), Sótano (La Splendida) and Dash Restaurant & Bar (Queen Victoria).

  • Newmark Hotels, Reserves & Lodges also manages 8 upmarket villas and penthouses across Cape Town.

  • Marvel Tours, 50% owned by Newmark Hotels, Reserves & Lodges provides a convenient, safe and reliable transfer service to and from Cape Town International Airport. This service also offers assistance with arranging tours to any of the exciting local attractions such as shark cage diving, wine estate routes and cycle tours.

Claire Roadley
Marketing & PR Manager
Ethos Marketing®
Unit 5, Field Place Estate, Byfleets Lane, Broadbridge Heath, Horsham, RH12 3PB
Tel: 44 (0)1403 243619
claire@ethosmarketing.co.uk
http://www.ethosmarketing.co.uk
Twitter: @ethos_marketing / @claireroadley
http://www.facebook.com/EthosMarketing

Ethos Marketing is the UK Sales, Marketing and PR office for luxury hotels and game lodges in Southern and East Africa.

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Ethos Marketing (established as African Ethos in April 1994) provides a highly effective marketing, PR and sales function in the UK for luxury hotels and lodges in Southern and East Africa.Ethos’ dynamic and professional team of six has developed a unique portfolio of prestigious clients, maintained by a constant quality of service and high level of commitment.Longstanding clients include The Blue Train and Garonga Safari Camp in South Africa (both clients since 1998) and Serena Hotels & Resorts in East and Southern Africa (clients since 2003).Other clients include Newmark Hotels (The V&A Hotel, Queen Victoria and Dock House - all on the Waterfront as well as La Splendida in Cape Town) as well as Motswari Private Game Reserve in the Timbavati (Greater Kruger) and Coral Lodge in Mozambique, Fancourt on The Garden Route, Majeka House in the Stellenbosch Winelands and Steenberg in Cape Town's Constantia Winelands.Ethos Marketing also represents 4 fantastic properties in KwaZulu-Natal including Fordoun Hotel & Spa, Ghost Mountain Inn, Isandlwana Lodge and Thula Thula Game Reserve. Ethos' Zulu Route gives visitors an authentic experience of all the main highlights of the province in a range of easy to book itineraries. The 10 member properties include Amakhosi Safari Lodge, Cathedral Peak Hotel, The Cavern, Fordoun Hotel & Spa, Ghost Mountain Inn, Isandlwana Lodge Pakamisa Private Game Reserve, Tembe Elephant Park, Thula Thula and Umkhumbi Lodge. Due to the rapidly growing worldwide tourism market, and the increase in the number of facilities available, it has become increasingly important for companies wishing to take advantage of this to market themselves effectively and cost efficiently on an international basis.Ethos offers the full service from regular sales calls, trade workshops and attending consumer shows to market research, marketing, public relations and media monitoring. Flexibility is key … every agreement is tailormade to suit the particular needs of a company, in line with their strategies.For more information or to access our high res image gallery visit www.ethosmarketing.co.uk

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