Serena Hotels receives Condé Nast Recognition- We Are Proud to Be Associated with the World’s Best…

Serena Hotels has yet again received global recognition by Condé Nast Traveler Readers’ Choice Awards for excellent service and accommodation.

Kirawira Serena Camp led a number of Serena Hotels properties in being featured at the 2012 Condé Nast Traveler Readers’ Choice Awards.

The Camp earned three slots in the Top 100 Hotels and Resorts of the World and the Platinum Circle which was launched to celebrate 25 years of Condé Nast Traveler. This circle recognizes the superstars of the Gold List and consists of hotels, resorts, and cruise lines that have made the list every year for the past five years running.

Kirawira Serena Camp stood out alongside other Serena properties in the Top 25 Resorts & Safari Camps in Africa, which rates the top resorts and safari camps in South Africa, Botswana, Tanzania, Zimbabwe, Kenya, and Zambia.

  • Top 25 Resorts and Safari Camps in Africa- Kirawira Serena Camp (8th), Amboseli Serena Safari Lodge (13th), Serengeti Serena Safari Lodge (15th), Mara Serena Safari Lodge (17th) and Ngorongoro Serena Safari Lodge (25th)
  •  Top 15 Hotels in Africa-Zanzibar Serena Inn (10th) and Serena Mountain Village- Arusha (15th)
  • Gold List 2012- Serena Mountain Village- Arusha
  •  Top 100 Hotels in Africa- Serengeti Serena Safari Lodge (17th), Ngorongoro Serena Safari Lodge (24th) Serena Hotels (84th)

The Condé Nast Traveler Readers’ Choice Awards has become a platform to celebrate excellence and best practices in Travel and Accommodation, and recognizes organizations that have driven tourism by rapidly transforming the tourism sector and the economy at large. On this front clients of Serena Hotels have recognized our outstanding contribution to the development of the Continent, the economic aspirations of its citizens, the transformation of Africa’s image in international markets by branding the six destinations that it has presence in as an attractive Tourism destination and for providing the highest standards of service and product whilst operating in a sensitive manner towards monitoring the interests of the local population including traditions, culture and future development.

The Serena Hotels spans some of best destinations in the world. With a portfolio of 25 Hotels, Luxury Camps, Safari Lodges and Resorts located in Kenya, Tanzania, Uganda, Rwanda and Mozambique, and Managing properties in Afghanistan, Pakistan and Tajikistan, the Serena Hotels service profile guarantees unprecedented comfort, extensive amenities, warmth and personal attention. The focus has been on product quality, high service standards and guest satisfaction and with this combination, Serena Hotels will definitely continue in its quest to be the Hotel of choice for any discerning traveller.

"We are proud of you our clients and members of staff for your commitment and unrivalled support. You believed in us and made it happen. For this, we say thank you!"

Claire Roadley
Marketing & PR Manager
Ethos Marketing®
Unit 5, Field Place Estate, Byfleets Lane, Broadbridge Heath, Horsham, RH12 3PB
Tel: 44 (0)1403 243619

Ethos Marketing is the UK Sales, Marketing and PR office for luxury hotels and game lodges in Southern and East Africa.


About Us

Ethos Marketing (established as African Ethos in April 1994) provides a highly effective marketing, PR and sales function in the UK for luxury hotels and lodges in Southern and East Africa.Ethos’ dynamic and professional team of six has developed a unique portfolio of prestigious clients, maintained by a constant quality of service and high level of commitment.Longstanding clients include The Blue Train and Garonga Safari Camp in South Africa (both clients since 1998) and Serena Hotels & Resorts in East and Southern Africa (clients since 2003).Other clients include Newmark Hotels (The V&A Hotel, Queen Victoria and Dock House - all on the Waterfront as well as La Splendida in Cape Town) as well as Motswari Private Game Reserve in the Timbavati (Greater Kruger) and Coral Lodge in Mozambique, Fancourt on The Garden Route, Majeka House in the Stellenbosch Winelands and Steenberg in Cape Town's Constantia Winelands.Ethos Marketing also represents 4 fantastic properties in KwaZulu-Natal including Fordoun Hotel & Spa, Ghost Mountain Inn, Isandlwana Lodge and Thula Thula Game Reserve. Ethos' Zulu Route gives visitors an authentic experience of all the main highlights of the province in a range of easy to book itineraries. The 10 member properties include Amakhosi Safari Lodge, Cathedral Peak Hotel, The Cavern, Fordoun Hotel & Spa, Ghost Mountain Inn, Isandlwana Lodge Pakamisa Private Game Reserve, Tembe Elephant Park, Thula Thula and Umkhumbi Lodge. Due to the rapidly growing worldwide tourism market, and the increase in the number of facilities available, it has become increasingly important for companies wishing to take advantage of this to market themselves effectively and cost efficiently on an international basis.Ethos offers the full service from regular sales calls, trade workshops and attending consumer shows to market research, marketing, public relations and media monitoring. Flexibility is key … every agreement is tailormade to suit the particular needs of a company, in line with their strategies.For more information or to access our high res image gallery visit