Serena Shines at the #WorldTravelAwards 2013
Serena - 'Pushing the boundaries of industry excellence’, winning no less than 6 World Travel Awards, including the coveted "Africa's Leading Hotel Brand"
Serena Hotels Africa is this year’s winner in six categories at the World Travel Awards. The awards ceremony took place on October 16th at the Safari Park Hotel, Nairobi.
The awards were:
Serena Hotels as ‘Africa’s Leading Hotel Brand’
Amboseli Serena Safari Lodge as ‘Africa’s Leading Eco Hotel’
Nairobi Serena Hotel as ‘Kenya’s Leading Business Hotel (A Member of The Leading Hotels of the World)
Kigali Serena Hotel as ‘Rwanda’s Leading Hotel’
Dar es Salaam Serena Hotel as ‘Tanzania’s Leading Hotel’
Kampala Serena Hotel as ‘Uganda’s Leading Hotel’ (A Member of The Leading Hotels of the World)
The Oscars of the Travel Industry
Now in their 20th year of success, the World Travel Awards (WTA) was established to ‘acknowledge, reward and celebrate excellence across all sectors of the global travel and tourism industry’. Dubbed ‘the Oscars of the Travel Industry’, the much sought-after awards reflect the opinions and preferences of travel professionals across the globe. Issued in 47 categories, which span the breadth of the industry from airlines to hotels, the WTAs are universally perceived as the ultimate global travel accolade.
Serena Hotels celebrate sixth year of success at the World Travel Awards
Speaking of the Serena Groups’ glittering array of awards, Mr. Mahmud Janmohamed, Managing Director, Serena Hotels Africa said, “the recognition for excellence is indeed an honor in itself and we are very proud to receive these six awards, which mark the sixth continuous year of our having been recognized by the World Travel Awards. The awards confirm that our strategy to invest on an ongoing basis, in both our hardware-the physical product; and our software-our human resources; continue to pay dividends. To all those travel professionals who voted for us we would like to say, thank you for valuing us as highly as we value you; your faith in us will continue to be rewarded. To our staff, we would also like to offer a big ‘thank you’, because we know that it is entirely thanks to your unwavering dedication and loyalty that we have been fortunate enough to have attained the accolade of being Africa’s Leading Hotel Brand.”
More information about World Travel Awards
World Travel Awards’s global media partner network includes International Herald Tribune,TV5Monde, CNBC Arabiya, Newsweek, World Travel Channel, Outlook Traveller, Travel & Leisure China, Khaleej Times, Trade Arabia, TTN, Trav Talk India, Publituris, ABTA Magazine, ASTA Network, Breaking Travel News, eTurboNews, Travel Daily News International, Focus on Travel News, Passport Magazine and National Geographic Traveller. This global media partner network has a monthly readership of 1.7 million and a TV audience reach of 90 million.
The Serena 2013 Awards Array
Serena has also been recently recognized in 2013 as follows:
Serena Hotels’ Maisha Spas: Finalists in the ‘Best Luxury Hotel Category- World Luxury Spa Awards’ 2013.
Lake Elmenteita Serena Camp: Bronze Award from the Total Eco Challenge, 2013 by the Total Group.
This was in recognition of its commitment to protecting and conserving the natural environment whilst promoting responsible tourism.
Serena Hotels: Awarded ‘Best Corporate Hotel in Tanzania’ by the Tanzania Society of Travel Agents (TASOTA) 2013.
Serena Hotels: Awarded ‘Best Africa Hotel Chain’ by the, Africa Travel Awards, 2013 (African Travel Market of West Africa).
Serena Hotels: Awarded ‘Most Desired Foreign Hotel 2013’ by the Gold List for China Tourism, initiated by National Geographic China.
Rhoda Wambui of Serena Hotels: Winner of the Kenya National Barista Championships of the Kenya Coffee Traders Association under the auspices of the African Fine
Coffees Association and sanctioned by the World Barista Championships.
About the Serena Group
The Serena Group portfolio of 24 Safari Camps, Lodges, Hotels and Resorts are located in Kenya, mainland Tanzania, Zanzibar, Uganda, Rwanda and Mozambique, in some of the most evocative, exotic and enchanting destinations of the world. The Group also offers eleven properties in Afghanistan, Pakistan and Tajikistan.
Serena takes pride in the level of personal care and warmth of welcome that they extend to their guests.
Each Serena property is designed to compliment its environment, while nurturing the landscape, culture and community that surrounds it.
The Serena Group leads the field in East African eco-awareness and eco-policy implementation insisting upon eco-complementary architecture; the use of local materials, skills and labour; waste recycling; pollution-reduction and non-CFC use; solar and wind generation, low energy-use devices and heat recovery systems. The group also hosts a number of revolutionary tree planting and indigenous plant re-stocking projects; butterfly breeding; and turtle-protection projects.
For more World Travrl Award images visit http://www.theserenaexperience.com/serenawta/
For more information contact Serena Hotels on Tel +254 20 2842000/ 284233 or Email: cro@serena.co.ke;
Website: www.serenahotels.com;
Facebook: www.facebook.com/serenahotels;
Twitter: www.twitter.com/serenahotels;
Blog: www.theserenaexperience.com
Claire Roadley
Marketing & PR Manager
Ethos Marketing®
Unit 5, Field Place Estate, Byfleets Lane, Broadbridge Heath, Horsham, RH12 3PB
Tel: 44 (0)1403 243619
claire@ethosmarketing.co.uk
http://www.ethosmarketing.co.uk
Twitter: @ethos_marketing / @claireroadley
http://www.facebook.com/EthosMarketing
Ethos Marketing is the UK Sales, Marketing and PR office for luxury hotels and game lodges in Southern and East Africa.
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