Spotted in Cape Town – Eric Lanlard #BakingMad at Steenberg

Steenberg, the award winning hotel on its own wine estate based on the oldest farm in Constantia Cape Town, celebrated “World Baking Day” in style this weekend by hosting Master Pâtissier and international celebrity chef Eric Lanlard from the hit television programmes “Baking Mad with Eric Lanlard” and “Glamour Puds”. 

Eric Lanlard’s visit also coincided with the first ever Steenberg Sauvignon Blanc Odyssey 2013, a sensory celebration of its signature cultivar – one of the top white wines in the country. The tutored tasting led by resident winemaker JD Pretorius incorporated 15 National and International wines paired and complemented by a sumptuous 5-course lunch at the elegant Catharina's, Steenberg’s acclaimed fine dining restaurant.

A select group of foodie media were then treated to a decadent brunch on Monday morning, prepared in Eric’s magnificent Cape Colonial Heritage Suite – essentially his own kitchen during his stay at Steenberg!

The breakfast cook-off included demonstrations of some of Steenberg’s most popular signature dishes including Eggs Benedict with home-made pork belly confit bacon prepared by Bistro Sixteen82's Chef Brad Ball and a Cape Malay omelette by Garth Almazan, the acclaimed Executive Chef from Catharina's. Meanwhile, Eric whipped up a batch of his Chocolate Hazelnut Muffins for the grand finale.

Eric is currently attending the Good Food & Wine show in Cape Town and launching his new recipe book Chocolat and tweeted during his stay saying “Perfect start to the day … beautiful sunshine, breakfast outside with the best egg Benedict ever … @SteenbergHotel”.

Eric has worked with some of the world’s top chefs including being recruited by the renowned Roux Brothers in 1989 after leaving the French Navy and working his way up to their Head Pastry Chef. He then opened Laboratoire 2000, which was replaced by his shop Cake Boy in Battersea Reach in 2005, which is both a cookery school and the premises for his custom cake business Savoir Design.  Among Lanlard's publicised works are a croquembouche for the wedding of Madonna and Guy Ritchie, and wedding cakes for Elizabeth Hurley and Claudia Schiffer; as well as both the first birthday cake of Brooklyn Beckham, son of David Beckham, and the cake for the Queen Mother's 101st birthday which featured two Corgis wearing tiaras. He has twice been named Continental Patissier of the Year at the British Baking Awards and will soon become the first chef to travel to space with Virgin Galactic. Eric also has his own television shows on Channel 4 namely, Glamour Puds and Baking Mad with Eric Lanlard. Baking Mad 2 launches on South African TV on BBC Lifestyle in June 2013.

Claire Roadley
Marketing & PR Manager
Ethos Marketing®
Unit 5, Field Place Estate, Byfleets Lane, Broadbridge Heath, Horsham, RH12 3PB
Tel: 44 (0)1403 243619

Ethos Marketing is the UK Sales, Marketing and PR office for luxury hotels and game lodges in Southern and East Africa.


About Us

Ethos Marketing (established as African Ethos in April 1994) provides a highly effective marketing, PR and sales function in the UK for luxury hotels and lodges in Southern and East Africa.Ethos’ dynamic and professional team of six has developed a unique portfolio of prestigious clients, maintained by a constant quality of service and high level of commitment.Longstanding clients include The Blue Train and Garonga Safari Camp in South Africa (both clients since 1998) and Serena Hotels & Resorts in East and Southern Africa (clients since 2003).Other clients include Newmark Hotels (The V&A Hotel, Queen Victoria and Dock House - all on the Waterfront as well as La Splendida in Cape Town) as well as Motswari Private Game Reserve in the Timbavati (Greater Kruger) and Coral Lodge in Mozambique, Fancourt on The Garden Route, Majeka House in the Stellenbosch Winelands and Steenberg in Cape Town's Constantia Winelands.Ethos Marketing also represents 4 fantastic properties in KwaZulu-Natal including Fordoun Hotel & Spa, Ghost Mountain Inn, Isandlwana Lodge and Thula Thula Game Reserve. Ethos' Zulu Route gives visitors an authentic experience of all the main highlights of the province in a range of easy to book itineraries. The 10 member properties include Amakhosi Safari Lodge, Cathedral Peak Hotel, The Cavern, Fordoun Hotel & Spa, Ghost Mountain Inn, Isandlwana Lodge Pakamisa Private Game Reserve, Tembe Elephant Park, Thula Thula and Umkhumbi Lodge. Due to the rapidly growing worldwide tourism market, and the increase in the number of facilities available, it has become increasingly important for companies wishing to take advantage of this to market themselves effectively and cost efficiently on an international basis.Ethos offers the full service from regular sales calls, trade workshops and attending consumer shows to market research, marketing, public relations and media monitoring. Flexibility is key … every agreement is tailormade to suit the particular needs of a company, in line with their strategies.For more information or to access our high res image gallery visit