Steenberg Vineyards launches South Africa's first Winery App
Steenberg Vineyards in Cape Town is again leading the way as it recently launched the first winery App in South Africa
Steenberg Vineyards in Cape Town’s Constantia Valley is living up to its reputation for being at the forefront of global trends, leading the way once again as the first winery in South Africa to introduce their own application for all Smartphones including i-Phone, BlackBerry, and Android phones, as well as i-Pads and Tablets.
The new app provides Steenberg with a convenient and internationally accessible platform to engage with techno-savvy clients, agents and wine enthusiasts. At the same time it provides app users with a fun and easy-to-use tool to learn about their wide selection of wines, stay abreast of new wine releases, upcoming Steenberg events and special happenings at the Steenberg Winery. At the cellar door, visitors to the Steenberg Tasting Room are now able to access tasting notes and food & wine pairings right away, with an effortless click on their tablets, smart phones and other electronic devices. This provides interactive participation in the wine tasting experience, taking it to a totally new level.
For iOS, BlackBerry and Android phone users there are convenient ways to find and download the app.
They can navigate their way to http://road.ie/steenbrgwine on their phones and download the app from there.
The app is readily available for download from the iTunes App Store (for iPhone and iPad) and also from Google Play for Android, free of charge. Those who prefer accessing the app via the World Wide Web can do this via a simple web-search.
Those who prefer accessing the app via the World Wide Web can do this via a simple web-search.
Among the useful features that the Steenberg app offers is up-to-date wine tasting information and hours; real time updates about Steenberg news and events; and a store locator to guide users to retail outlets closest to them that stock Steenberg wines. Stunning photographs which can be downloaded and fun videos add to the pleasure and convenience of using this app.
The Steenberg Vineyards Team is upbeat about this move and believes it is a smart step in the right direction of providing their loyal supporters and business partners across the globe with a simple, user-friendly way of entering into conversation, and accessing vital information about Steenberg. It’s also an innovative tool to share targeted information with a very specific audience of movers and shakers.
Digital advocacy is one of the latest buzzwords in tourism marketing, with ‘word-of-mouse’ becoming a crafty marketing tool as audiences are engaged online and inspired to take action around brands. Apps are part of this landscape and have been taking off at a rapid rate with many more people now accessing information and interacting on social networks via tablets, laptops and other devices than on their desktop PCs - because of convenience and speed.
Steenberg’s new app is in line with these growing trends, and firmly establishes the state-of-the-art winery as a trend setter in this arena. It also gives Steenberg the tools to further improve social media platforms such as Twitter and Facebook. ‘With these platforms, which represent an immediacy that is both intimate and practical, we can reach a much wider audience, and so introduce them to our wines. It gives us the chance to take the Steenberg brand into the personal space of more and more people, and start a dialogue with them with the aim to dispel the notion that the wine industry is an exclusive one,’ Homan concludes.
For more information on the Winery visit http://www.steenberg-vineyards.co.za/.
To stay at the luxury Steenberg Hotel please visit http://www.steenberghotel.com/
Claire Roadley
Marketing & PR Manager
Ethos Marketing®
Unit 5, Field Place Estate, Byfleets Lane, Broadbridge Heath, Horsham, RH12 3PB
Tel: 44 (0)1403 243619
claire@ethosmarketing.co.uk
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Ethos Marketing is the UK Sales, Marketing and PR office for luxury hotels and game lodges in Southern and East Africa.
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