Thula Thula Joins The Zulu Route

We are delighted to welcome Thula Thula Private Game Reserve as the newest member of The Zulu Route (, joining the likes of Ghost Mountain Inn, Cathedral Peak Hotel, Fordoun Spa Hotel, Isandlwana Lodge, Pakamisa Private Game Reserve,  Amakhosi Safari Lodge and Makakatana Bay Lodge. 

We have also just launched our new Facebook page, so please ‘like’ it to keep up with our latest news on and follow us on Twitter on @ZuluRoute

The Zulu Route and its interactive website is both a branding initiative and training and information tool that has been developed to work hand in hand to help both consumers and travel agents package up some of KwaZulu-Natal’s most authentic African experiences, properties and tourist attractions for tailor-made self-drive holidays. It equips users with the the confidence, skills and tools to either create their own itinerary from scratch – or they can choose from a number of “ready to go” itineraries suggested depending on their needs – from an action packaged affordable family-friendly holiday to a “no expense spared” luxury honeymoon.   Suggested itineraries currently include “The Real Africa”, “Zulu Highlights”, “Family Friendly”, “Romantic Break”, “The Wild Side” and “Zulu Discovery” – but more are being added as the portfolio grows. Would-be visitors can then choose to book direct - or through their preferred travel agent or tour operator with all the assurances, insurances and peace of mind dealing with an expert brings

Much like the popular “Garden Route” in the Cape, The Zulu Route is an area of South Africa dotted with numerous hotels, B&B’s and game lodges that are ideally located for exploring this diverse province and its many attractions. Highlights include the many game reserves, the Drakensberg mountains, the sandy white beaches, world-class dive spots, historical Battlefields and the amazing Zulu culture that runs throughout and gives you the real taste of Africa.  

Thula Thula
(meaning “peace and tranquillity” in Zulu) is a fantastic addition to the Zulu Route. Once the private hunting grounds of King Shaka, founder of the Zulu
Empire, this Big 5 reserve with its exquisite Safari Lodge (8 chalets and 2 suites) and Luxury Tented Camp is located less than 2-hours drive from Durban, and only 45 minutes from Richards Bay. Family owned and operated, Thula Thula is dedicated to conserving and protecting its indigenous and endangered species – and is also the setting for the book “The Elephant Whisperer” written by the late Lawrence Anthony – telling the extraordinary story of his struggle to save the Thula Thula herd, since their arrival in August 1999. Lawrence also wrote Babylon's Ark, about his incredible wartime rescue of the Baghdad Zoo.

For more information or to set up an appointment at Indaba please email or call (01403)243619.

Claire Roadley
Marketing & PR Manager
Ethos Marketing®
Unit 5, Field Place Estate, Byfleets Lane, Broadbridge Heath, Horsham, RH12 3PB
Tel: 44 (0)1403 243619

Ethos Marketing is the UK Sales, Marketing and PR office for luxury hotels and game lodges in Southern and East Africa.


About Us

Ethos Marketing (established as African Ethos in April 1994) provides a highly effective marketing, PR and sales function in the UK for luxury hotels and lodges in Southern and East Africa.Ethos’ dynamic and professional team of six has developed a unique portfolio of prestigious clients, maintained by a constant quality of service and high level of commitment.Longstanding clients include The Blue Train and Garonga Safari Camp in South Africa (both clients since 1998) and Serena Hotels & Resorts in East and Southern Africa (clients since 2003).Other clients include Newmark Hotels (The V&A Hotel, Queen Victoria and Dock House - all on the Waterfront as well as La Splendida in Cape Town) as well as Motswari Private Game Reserve in the Timbavati (Greater Kruger) and Coral Lodge in Mozambique, Fancourt on The Garden Route, Majeka House in the Stellenbosch Winelands and Steenberg in Cape Town's Constantia Winelands.Ethos Marketing also represents 4 fantastic properties in KwaZulu-Natal including Fordoun Hotel & Spa, Ghost Mountain Inn, Isandlwana Lodge and Thula Thula Game Reserve. Ethos' Zulu Route gives visitors an authentic experience of all the main highlights of the province in a range of easy to book itineraries. The 10 member properties include Amakhosi Safari Lodge, Cathedral Peak Hotel, The Cavern, Fordoun Hotel & Spa, Ghost Mountain Inn, Isandlwana Lodge Pakamisa Private Game Reserve, Tembe Elephant Park, Thula Thula and Umkhumbi Lodge. Due to the rapidly growing worldwide tourism market, and the increase in the number of facilities available, it has become increasingly important for companies wishing to take advantage of this to market themselves effectively and cost efficiently on an international basis.Ethos offers the full service from regular sales calls, trade workshops and attending consumer shows to market research, marketing, public relations and media monitoring. Flexibility is key … every agreement is tailormade to suit the particular needs of a company, in line with their strategies.For more information or to access our high res image gallery visit