eTV first to sell tickets online via TV
eTV first to sell tickets online via TV The interactive television channel eTV is the first channel in the world to start selling tickets online via the television. eTICKET is the name of the service, which sells tickets to all types of event all over Sweden. eTV's business partners are the major arenas and events organisers in Sweden, as well as the newly merged BiljettDirekt and Ticnet. The Globe Arena, Cirkus, Göta Lejon, Ullevi, Scandinavium, Nordic Artist and EMA Telstar are just some of the arenas and events organisers now selling their tickets via the television. Using the remote control, TV viewers can order everything from football match tickets to seats at the opera just by pressing a few buttons. Some 1,000 events can be searched for in the eTICKET booking service. "Our ambition is that event tickets to the Globe and our other arenas can be purchased easily, says Monika Larsson, Marketing Manager Globe Arena. With eTV we can use the latest technique and in yet another way reach our customers. When the use of digital tv starts booming the Globe arena is already experienced in digital-tv! "You can order tickets while watching a taster from a preview on TV," says Bo Blåeldh, Managing Director of eTV. "The service is simple to use, while at the same time being the most technically advanced ever made." Orders are placed online directly in the ticket database, which handles over 90% of all ticket sales in Sweden. The TV viewer selects the type of event, city, date, price category and seat allocation, and receives confirmation of the booking directly on the TV screen. About eTV Broadcasting AB eTV is the first entirely interactive TV channel in Scandinavia. In addition to broadcasting music videos, film trailers, travel and entertainment programs it is also a marketplace for records, films, games, holidays and now event tickets. The channel has been broadcasting on the Swedish terrestrial digital platform since February 2000, the connected households have used the interactivity ever since. As from late spring this year the channel is to be broadcasted to the satellite households of Canal Digital in all Nordic countries. With that the channel reaches more than 1 million people. eTV is part of the NewMedia Spark group, listed on the AIM of the London Stock Exchange. For more information: www.etvbroadcasting.tv About Ticnet and BiljettDirekt Ticnet and BiljettDirekt are the two biggest players in the ticket booking segment in Sweden. Together, they dominate sales and distribution of event and travel tickets. The companies merged in the beginning of 2001. For further information, please contact: Bo Blåeldh, md eTV Broadcasting AB Rolf Andersson, Ticnet Tel: 08-566 159 00 Tel: 031-778 61 00 E-post: E-post: rolf@ticnet.se bo.blaeldh@etvbroadcasting.tv Bård Ljöstad, BiljettDirekt Tel: 08-629 69 78 E-post: bard.ljostad@biljett.se ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2001/03/07/20010307BIT00790/bit0002.doc http://www.bit.se/bitonline/2001/03/07/20010307BIT00790/bit0002.pdf