European Directories announces intra-group transaction of Herold by dogado

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European Directories announces that its majority-owned subsidiary dogado GmbH will acquire the share capital of fully owned Austrian group company, Herold Business Data GmbH (“HEROLD”). The transaction results in the establishment of a leading provider offering the most comprehensive range of website and online marketing services for small and medium-sized businesses in Austria. Closing of the transaction is expected in February.

The unification of HEROLD and dogado group creates a player with a unique strategic position in the digital market: both companies specialize in supporting small and medium-sized companies achieve business success with website and online marketing products. HEROLD and dogado group thus complement each other perfectly in their approaches.

"HEROLD and dogado group – a perfect match," explains Daniel Hagemeier, CEO and co-owner of dogado group, adding: "Together we will assume a unique position in Germany and Austria, allowing us to serve over 300.000 customers. We are one of the first companies to offer websites and online marketing services as well as self-service and managed services."

dogado serves over 260.000 clients with services such as webhosting, domains and cloud solutions, many of which in Austria under the “easyname” brand.

Herold serves over 45.000 small and medium-sized companies in Austria with its website services, which include fully managed websites as well as marketing services such as search engine optimization (SEO) and digital advertising campaigns (SEA). HEROLD has earned its reputation as a leading service provider for search engine marketing: as one in around ten Austrian companies, HEROLD holds the title "Google Leading Agency", which is awarded by the search engine market leader itself.


For further information, please contact:

Group CFO

Janne Kuisma

Tel. +31 20 408 6400


European Directories Group is an online partner for SMEs offering local search and lead generation with a scalable business model. The European Directories Group operates through five main brands: Fonecta and 020202 in Finland, HEROLD in Austria, Youvia in the Netherlands and dogado in Germany. More information about the European Directories Group can be found at

This information is information that the Issuer is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 13:00CET on 12 January 2021.