Camvine takes digital signage to vet waiting room TVs!Camvine takes digital signage to vet waiting room TVs!

Cambridge, UK, 30 November 2011 – Camvine and The VetChannel partner to bring a unique and leading-edge communication service to UK veterinary waiting rooms. Pet health media owner The VetChannel is benefiting from instantaneous customer service and significantly greater operational efficiency across its new digital signage network through the integration of Camvine’s cloud-based digital signage platform, CODA, with its own media web portal using the CODA API. Rollout is currently at 100 display units across its waiting room TV network, with more to follow.

The VetChannel needed a platform that would help them transfer from a manual DVD set-up to an automated, customer controlled network. The media owner also required a solution capable of managing multiple types of content remotely. Furthermore, it had to be easy to use and develop and allow them to maintain the use of their own content creation systems. In 2010, after evaluating a large number of software offerings on the market, CODA was selected as the system of choice for digital signage.

Jason Holmes, IT Project Supervisor, Numed Healthcare, owners of The VetChannal, commented, “We liked CODA because of the range of content it displays; and because it is flexible, fast and easy to configure.” When The VetChannel moved to CODA, customers were able to sign in to the web portal to create, select and edit playlists. “A process that used to take two months from content selection to running on displays was reduced to only two days,” he continued.

In 2011, the media owner focussed on expansion of the new digital signage platform and developing its service further using the CODA API. Customers can now instantly control content on screens across an extensive geographical network directly from The VetChannel’s web portal. Simon Healy, a director at Numed, noted, “The ability to control hundreds of screens at the same time all from within our own web portal software is a revelation”.

An essential element of CODA is its open design making it adaptable to the ever changing content and interactivity of the Internet. The CODA API is designed to be customised, allowing customers to use the CODA platform to drive displays and edit content in other ways than via the traditional CODA web site user interface. It has a regimented set of API calls, allowing customers to create, add, modify, tag and remove all basic system objects: displays, sources, playlists, users, groups, and sites. It has been created so additional capabilities can be built on top of the CODA platform by Camvine, customers and third parties.

Cloud-based digital signage is revolutionary when implemented correctly and The VetChannel is a perfect example. Key API services include easy integration with other business systems, custom web application development, automatically updating content, incorporation of other media platforms and rapid product development.

“If you can get the model right, CODA can work anywhere,” concluded Jason Holmes. The VetChannel will continue to use CODA to inform, educate and enlighten. The platform is designed to grow with customers into the future, which for The VetChannel involves even more automation and greater control for the customer in different areas. For example, adding content relating to practice opening hours, services, staff, holiday messages, emergency notices, as well as RSS news, weather and traffic feeds. The VetChannel is currently in discussion with several larger customers about incorporation of social media, which would enable more personalised interaction. CODA easily connects to social media accounts to filter, condense and reformat feeds for display on screens in the network.

For further information, please visit www.vetchannel-media.co.uk and www.camvine.com/tvc

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Beky Cann

Neesham Public Relations

Tel: 44 (0) 1296 628180

Email:   bekyc@neesham.co.uk

About Camvine:

Camvine is a cloud-based digital signage company that makes it easy for clients to show live and compelling content on digital displays. The firm is actively seeking reseller partners around the world. Based in Cambridge, UK, and established in 2007, Camvine brings the values of web 2.0, such as openness, simplicity, accessibility, extensibility and affordability, to the digital signage world. Customers benefit from a ‘drag and drop’ style CODA web service, ‘plug and play’ hardware and an open API to link with other services. Playlists automatically refresh from RSS media feeds and services like SharePoint, SAP, Google Apps, Salesforce and Twitter. CODA runs on a range of devices, including media players, integrated displays, smartphones and iPads. Camvine’s channel partner programme enables OEMs, distributors and resellers to resell CODA around the world, either straight out of the box or as a rebranded product. Camvine also offers partners a customisation service to tailor digital signage solutions to different market applications. Visit www.camvine.com