Europolitan launches easy-to-manage, flexible subscription for private customers

Europolitan launches easy-to-manage, flexible subscription for private customers Europolitan launches easy-to-manage, flexible subscription for private Customers. Europolitan is giving private customers greater freedom of choice. With new Europolitan Privat, customers get to choose their own subscription binding period. They also get to choose the price they want to pay and the range of services they want, all within the framework of one subscription. Some customers make more calls than others, and customers' calling needs may also vary, depending on the time of year. To enable private customers to customise their subscriptions more effectively, Europolitan is taking the step of launching this new private subscription; the first of its kind in the market. Europolitan Privat enables customers to adjust their monthly charges and per- minute call fees without having to change subscription - even if their subscriptions are bound for a certain period. Subscribers pay a connection fee of SEK 250, and then choose one of three levels - Mini, Medel or Maxi - depending on their calling needs. "Our aim is to enable customers to adapt their mobile telephony costs to their calling habits. Needless to say, this subscription will involve lower costs for many private customers," says Mikael Kluge, Marketing Director at Europolitan. Europolitan Privat also includes many of the most popular services: EuroVoice, Number Presentation, EuroText - giving customers automatic access to all TextInfo services - and all the Standard Services. Subscribers can then order any of the other Europolitan services as extra. Customers who choose Europolitan Privat bind their subscriptions for a certain period: 0, 12 or 24 months, and this determines the purchase price of their telephone. After the binding period has run out, no more advance payments to the call-pool need be made. "We endeavour to have an honest and clear pricing policy for our services. This is illustrated by the fact that we don't charge a start-up fee for calls and only charge for each call-second," he continues. Existing private subscribers of Europolitan will be receiving more information about this service through their letterboxes at the end of May. Facts about Europolitan Privat New Europolitan Privat subscribers pay a connection fee of SEK 250. There are three different levels to choose from: (All prices in SEK and incl. VAT) Mini Max Medel Fixed charge/month 150 100 50 Pre-paid call 0 0 125 fee/month* Weekdays, 07 - 19 4.00/min 4.50/min 5.50 Weekdays, 19 - 07** 0.50/min 0.75/min 1.00/min Saturdays, Sundays and 0.50/min 0.75/min 1.00/min Holidays** EuroVoice, EuroText, Included Included Included Number Presentation and Standard Services * Only payable during the subscription's binding period ** Calls to other Swedish mobile operators, SEK 2/min. Europolitan Privat will be available from and including 3 May. Europolitan AB is a Swedish GSM operator that prioritises service and quality. The company's head office is in Karlskrona. Europolitan AB is a leader in the field of technically-advanced services for GSM900/1800. The Europolitan Group, which also includes associated company, Europolitan Stores AB and Parent company, Europolitan Holdings AB, employs around 800 people. Europolitan Holdings AB's shares are listed on the Stockholm Stock Exchange. For more information, please contact: Mikael Kluge, Marketing Director, Europolitan AB, tel: +46 708 33 12 05, e-mail: mikael.kluge@europolitan.se Magnus Hoffner, Head of Marketing, Consumer Market, Europolitan AB, tel: +46 708 33 10 74, e-mail: magnus.hoffner@euromail.se Klas Wallström, Head of Customer Relations, Europolitan AB, tel: +46 708 33 13 33, e-mail: klas.wallstrom@europolitan.se For more information, please visit our web site: www.europolitan.se ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/1999/04/29/19990429BIT00190/bit0001.doc http://www.bit.se/bitonline/1999/04/29/19990429BIT00190/bit0002.pdf