Europolitan Vodafone breaks new ground and launches its CU prepaid card for young people

Europolitan Vodafone launches major youth concept initiative Europolitan Vodafone breaks new ground and launches its CU prepaid card for young people Europolitan Vodafone is to launch its CU ('see you') prepaid card today, which is specially designed for young people in the 15 - 25 age group. The prepaid card offers both prices and services adapted to the lifestyle and needs of young people. The CU concept will also include a web site - www.wannacu.com, and the goal is for it to develop into a community for young people. The CU concept is designed to suit the high requirements of young people in terms of style, mobility, communication and entertainment. The prepaid card is also attractively priced for young men and women between the ages of 15 and 25. "In CU, we have designed a prepaid card that the younger generation of mobile telephone users can identify with. It's about services and prices totally adapted to their needs, habits and requirements. Although young people are largely fuelling the development of future mobile services, no clear-cut alternative has been available for them in the market so far. We are therefore delighted to offer CU," says Sara Thorson, CU concept manager at Europolitan Vodafone. For young people, the time of day often matters less, and the CU card's pricing structure is particularly attractive for people who see the late evening as a time to be enjoyed rather than for sleeping. Talking on the phone and using WAP during evenings after 7.00 p.m. and at weekends therefore costs just SEK 0.60 per minute. CU also offers very low prices for people wishing to use WAP services during the day, or who think that SMS is the ultimate form of communication. The price of an SMS is SEK 1.30 each, and using WAP services between 7.00 a.m. and 7.00 p.m. costs just SEK 4 per minute. The CU card does not carry any fixed fees, as users pay only for the time and services they use. The concept also includes the www.wannacu.com web site, which offers young people access to information, services and opportunities to meet. Amongst other things, there will be 40 different WAP and SMS games to choose from. The CU start-up package can be purchased as of 21 May in all Europolitan Stores, Ocom stores and from Europolitan Vodafone's partners. CU and value coupons are also sold at Statoil, Pressbyrån, 7-Elevan and ATG. Facts about the CU prepaid card CU is a prepaid card from Europolitan Vodafone specially designed for people in the 15-25 age group. The CU start package costs SEK 350 (approximate recommended retail price) and is charged with SEK 250 worth of calls. Customers who register on ww.wannacu.com also receive an extra SEK 100 worth of calls. The CU card carries no fixed fees, and users pay for the time and services they use. Prices - voice SEK per minute Europolitan Vodafone's own network and to the fixed network: Evenings 7.00 p.m. - 7.00 a.m. SEK 0.60 per and weekends minute Other time SEK 5.60 per minute To other national mobile operators Evenings 7.00 p.m. - 7.00 a.m. SEK 2.00 per and weekends minute Other time SEK 5.60 per minute Start-up fee SEK 0.50 Prices - data Evenings 7.00 p.m. - 7.00 a.m. SEK 0.60 per and weekends minute* Other time SEK 4.00 per minute* Start-up fee SEK 0.50 SMS SEK 1.30 each *only applies via Europolitan Vodafone's WAP gateway, tel.: +46 708 222 927 Services To follow is a description of the services included from the start in the CU prepaid card, with the exception of CU ABROAD, which is a supplementary service CU ALL - group calls enabling up to five people to be connected to a call at the same time CU CALLING - call waiting CU 2 - alternating/enquiries CU LATER - voice mailbox CU THERE - call forwarding to another telephone I CAN CU - number display CU SMS WANNACU.COM - WAP, games, community, info services CU ABROAD - a supplementary service for CU for people wishing to use their prepaid cards abroad. The connection fee for adding the service is SEK 150. For more information, please contact: Sara Thorson, CU Concept Manager, Europolitan Vodafone Tel.: +46 709 61 42 39, e-mail: sara.thorson@europolitan.se Johan Holmgren, Director Public Relations, Europolitan Vodafone Tel.: +46 708 33 14 00, e-mail: johan.holmgren@europolitan.se Europolitan Vodafone is a mobile operator with a licence to build a 3G mobile telecoms network. Our strength lies in our focus on developing international services, customer service and quality. Europolitan Vodafone employs some 1,400 people. Europolitan Vodafone is listed on the O-list of the OM Stock Exchange's Attract 40 list through Europolitan Holdings AB. The company's principal owner is Vodafone, with 71 per cent of Europolitan Holdings. The remaining 29 per cent is owned by private shareholders, investment companies and pension funds. The Vodafone group is represented on 5 continents and has around 80 million customers (proportionate customers). For more information, please visit www.europolitan.se and www.vodafone.com. ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2001/05/22/20010522BIT01190/bit0001.doc http://www.bit.se/bitonline/2001/05/22/20010522BIT01190/bit0001.pdf