Rev2 CTO Robert Cruickshank Published in Broadband Journal

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HERTFORDSHIRE, U.K., MARCH 26, 2012 – Rev2, a rapidly growing Business Risk Analytics™ provider focused on delivering solutions that improve business performance, today announced the publication of a technical article by its Chief Technology Officer, Robert F. Cruickshank III, in the February issue of Broadband, the Journal of the SCTE.

Entitled “Prioritizing Undetected Service Outages,” Cruickshank’s article describes a Service Outage Risk methodology for carefully classifying, scoring and combining maintenance activities, telephone calls from troubled subscribers, truck rolls and network telemetry, which can result in timely identification of otherwise undetected outages.

“While broadband service providers have alerting mechanisms and are equipped to deal with right now, hard down critical outages, oftentimes smaller and intermittent outages are much harder to detect and can be altogether missed for extended periods of time,” writes Cruickshank. “But customers notice these intermittent outages – especially business customers – and some of these intermittent outages are the precursors of much larger outages.”

“The good news is there are clues that can clearly point operations teams to concentrations of outage risk,” he surmises.

About Broadband

SCTE, the Society for Broadband Professionals, publishes its Broadband journal four times per year. It has now become the leading authoritative magazine in the cable and broadband market and offers truly global and independent coverage.

Incorporating interviews with leading international industry, government figures, academic and association figures, Broadband offers a strategic insight into the latest news, company and product developments, technological and technical advances, innovations and new business opportunities. Key issues are debated and regular, independent analysis into market prospects and barriers can be found in each issue. The journal typically contains four to six White Papers, industry and Society news, articles on the fundamentals of broadband technology and exhibition/conference reports.

7000 plus copies of each issue of Broadband will be distributed at key exhibitions worldwide in 2012, including Cable Europe, ANGA, IBC, NCTA, Cable Tec Expo and, of course, SCTE’s own events worldwide (Balkan Broadband conference and exhibition and international lecture meetings).

Evan Birkhead
VP, Marketing Rev2
press@rev2.com

About Rev2

Rev2 is a rapidly growing Business Risk Analytics™ provider focused on delivering solutions that improve business performance. Our RiskView® Risk Concentration Analysis™ framework offers the ability to identify, compare and quantify vulnerabilities across the entire enterprise before they impact business performance. RiskView identifies the materiality of risks according to their potential impact on business performance, helping our customers to prioritize and schedule business process improvement, problem resolution, and overall spending. RiskView outcomes typically include: Reduced organizational risk profile; Reduced OpEx; Improved customer experience; and competitive advantage.

Contact us today for a Proof of Concept tailored to your business: 400 Columbus Ave., Suite 240E, Valhalla, N.Y. 10595, 914.614.8600. http://rev2.com, info@rev2.com.

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Copyright ©2012 Rev2. All rights reserved. The RiskView® solution is a registered trademark of Rev2. The Rev2 Business Risk Analytics™ logo design and the Risk Concentration Analysis™ (RCA) methodology are trademarks of Rev2. All other trademarks in this document are the properties of their respective owners.


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Entitled “Prioritizing Undetected Service Outages,” Cruickshank’s article describes a Service Outage Risk methodology for carefully classifying, scoring and combining maintenance activities, telephone calls from troubled subscribers, truck rolls and network telemetry, which can result in timely identification of otherwise undetected outages.
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“While broadband service providers have alerting mechanisms and are equipped to deal with right now, hard down critical outages, oftentimes smaller and intermittent outages are much harder to detect and can be altogether missed for extended periods of time. But customers notice these intermittent outages – especially business customers – and some of these intermittent outages are the precursors of much larger outages.”
Robert Cruickshank, CTO Rev2