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EVENTFUL AND Z100 ANNOUNCE ‘THE All WAYS’ AS THE WINNER OF THE THIRD ANNUAL HOMETOWN HERO COMPETITION

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Music Fans Demanded Who Performs On Stage At The Z100 & Coca-Cola All Access Lounge, the Official Pre-Show Event At Hammerstein Ballroom

San Diego, Calif.,- Dec. 6, 2012- Eventful, the leading digital media company connecting consumers to entertainment and one-of-a-kind experiences, and the world-famous Z100, New York’s hit music station, announced The All Ways band as the winner of the third annual Hometown Hero competition presented by State Farm®. Eventful and Z100 teamed up to let music fans determine which unsigned artist or band from the tri-state area would perform live at the Z100 & Coca-Cola All Access Lounge, the pre-event to Z100’s legendary Jingle Ball concert, on Friday, Dec. 7.  

Out of 255 contestants, The All Ways, a rock-pop band from New York City, was named the winner. This Friday, lead vocalist, Austin Massirman, guitarist, Ron Geffen, bassist, Pat Heraghty and drummer, Andre Jevnik will take the stage and perform songs from their latest EP “Chemical Overload”.

“We love playing music and it’s really hard for any rock band to get in the public eye these days,” said Austin Massirman. “It’s also difficult to book venues in New York City. We believe in our sound, we signed up for the Z100 Hometown Hero competition and we can’t wait to get on stage and do our thing. We’re not bringing rock n’ roll back- we’re bringing it forward.”

Knowing music fans had the opportunity to “Demand” their favorite unsigned artist using Eventful’s “Demand it!®” social media service, The All Ways band played acoustic sets on New York University’s campus.

“When people stopped and asked us who we were, we just asked them to visit Eventful and vote for us,” said Massirman. The band also credits the drummer, Andre Jevnki, for the majority of their votes. “I never left the computer; I messaged every friend, fan and family member we had on Facebook and Twitter asking for votes. Our fans were amazing- it went viral,” said Jevnki. 

“We are really excited for The All Ways band- with their determination, they deserve to win the third annual Hometown Hero competition,” says Eventful CEO Jordan Glazier. “We’ve enjoyed working with Z100 and their commitment to give unsigned artists such a wonderful opportunity. There’s no better way than to introduce great, new talents and bring fans into the process- allowing them to decide who will experience the next level of success.”

About Eventful, Inc.

Eventful, Inc. is the leading digital media company connecting consumers with live entertainment, movies and local events. Over 20 million people use Eventful to find out what’s happening and decide what to do. Eventful provides the most comprehensive selection of local event information with over four million events across 27 categories.

Leading brands and entertainment properties rely on Eventful to reach consumers and drive commerce through a unique and targeted blend of digital, social media and direct marketing. Eventful’s unique social media service “Demand it!®” empowers consumers to influence the location and content of entertainment and live events. Learn more, visit Eventful.

About Z100 Owned and operated by Clear Channel Media and Entertainment New York WHTZ Z100 is "New York's Hit Music Station" with more than 4.8 million listeners per week. Z100, consistently rated the No. 1 Contemporary Hit Radio station in the U.S., is home to popular morning radio program, "Elvis Duran and the Z100 Morning Show," a nationally syndicated program heard on 40+ stations across the U.S. Additional information on the station including upcoming events and air personalities is available online at www.Z100.com.

About State Farm State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 17,800 agents and more than 65,000 employees serve 81 million policies and accounts – more than 79 million auto, home, life and health policies in the United States and Canada, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 43 on the Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com or in Canada http://www.statefarm.ca.

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