Everysport Group launches the F1 site FormelDirekt

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Everysport Group AB’s (publ) business area, Everysport Media, today announces the launch of the site FormelDirekt.se, which is the first editorial site for Formula 1 in Sweden. The investment in editorial content within Formula 1 is a natural step to expand the Group's already strong position within niche sports media.

- Interest in Formula 1 has grown enormously in recent years and through FormelDirekt we are now increasing coverage of the sport in Sweden. The site is launched on our own media platform with the possibility of login and plus services in the long term, which is in line with the Group's overall growth strategy to increase the company's monthly recurring revenue, says Hannes Andersson, CEO, Everysport Media Group.

The site will contain everything from daily news and feature content, to personal portraits and highlights – all kinds of editorial content a reader might need to keep up with the fast-paced sport.

- With one month left of the current season and upcoming preparations for a breathtaking 2023, we see an interest in Formula 1 that is greater than ever. It feels really good to be able to offer Swedish readers a finger on the F1 pulse as well as retrospectives and in-depth reports in the sport through FormelDirekt, says Uffe Bodin, Head of Sports Media at Everysport Group.

FormelDirekt.se is launched on the Group's new technical platform Everysport Media Platform (EMP), which is specially designed for sports media in both text and video formats. The platform enables personalized user experiences and access to additional material via subscription services.

For more information, please contact:
Hannes Andersson, CEO, Everysport Group AB
tel: +46 70 736 56 25,
e-mail: hannes.andersson@esmg.se

Uffe Bodin, Head of Media, Everysport Group AB
tel: +46 70 958 32 01
e-mail: uffe.bodin@esmg.se

About Everysport Group
Everysport Group AB (publ) is a group operating in sports. Everysport is divided into two business areas: Everysport Media and Every Padel. Everysport Media owns and develops digital platforms and services in sports, and within the Every Padel business area, operations are conducted within the fast-growing sport of padel. The group has a total of about 160 employees. The head office is located in Stockholm, and the company also has offices in Norway and the US. The group is listed on the Spotlight Stock Market (EVERY).