Everysport Media Group AB (publ) launches “Empower” - a gender equality initiative and organises “Empower Weekend”

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Everysport Media Groups (“ESMG”) wholly owned subsidiary Every Padel launches “Empower”, a gender equality initiative aimed at contributing to a more gender-equal sports world. On 3-5 December 2021, Every Padel organises “Empower Weekend” in Every Padel Kopparlunden, Västerås. The goal is to inspire new generations to be able to shape their lives as individuals without the notions that gender is a limitation, with sport and paddle as the primary starting point.

In emerging countries as well as in paddle's home country, Spain, men dominate both at the entry-level and in the world elite. The vast majority of practitioners are men, and on the world's largest paddle tour, the prize money is significantly higher than what the female players are awarded.

The Empower initiative is about putting gender equality on top of the agenda, specifically in the sports world, whether it's about equal payroll, career opportunities, prize money or leadership.

"We gather the world's best female paddle players, elite players in Sweden, inspiring lecturers, as well as children and young people who both want to develop their game or try out the sport for the first time," says Malin Anderson, Head of Facilities Every Padel

“The event takes part in Sweden's leading paddle venues together with a number of key partners who are passionate about change in the same way as we are. In addition to fantastic paddle games, the weekend will be an arena for seminars, education and inspiration that is spread both locally and globally,” concludes Malin Anderson.

Empower Weekend is organised in collaboration with Corem Property Group. Invitation, registration and more information about the event: https://everypadel.se/every-padel-lanserar-empower/

For more information, please contact: 
Malin Anderson, Head of Facilities Every Padel,
tel: +46 70 251 75 79
e-mail: malin.anderson@everypadel.com

Hannes Andersson, CEO Everysport Media Group AB,
tel: +46 70 736 56 25,
e-mail: hannes.andersson@esmg.se

About Everysport Media Group
Everysport Media Group (ESMG) is a group operating in sports. ESMG is divided into two business areas: Everysport Media and Every Padel. Everysport Media owns and develops digital platforms and services in sports, and within the Every Padel business area, operations are conducted within the fast-growing sport of padel. The group has a total of about 160 employees. The head office is located in Stockholm, and the company also has offices in Norway and the US. The group is listed on the Spotlight Stock Market (EVERY).