Everysport Media Group's subsidiary Every Padel launches partnership with 16-time world number one Belasteguín to develop the padel globally
Everysport Media Group AB (publ.) (ESMG) today announces that its subsidiary Every Padel i Sverige AB (Every Padel) has signed a strategic agreement with the padel legend Fernando “Bela” Belasteguín regarding a number of joint projects. The agreement involves the sixteen-time world number one to be an ambassador for Every Padel globally, but also a joint launch of a Bela Padelcenter in Sweden - the first outside Spain - and the first Bela Padel Concept in Scandinavia.
Every Padel is one of the leading actors in the fast growing padel market and is expanding rapidly in Sweden. A global initiative has been taken to launch products and services that extend beyond the range of the venues.
- We continue to invest in the global growth of padel and it is important for us to work with the absolute best to achieve success. The partnership with Bela means that we immediately take Every Padel to the next level. In addition to gaining expertise and reach in the global padel market, a world-class concept is created within Every Padel. In Jönköping this late fall, we are also pleased to announce that we will be opening the first Bela Padel Center created outside Spain, says Every Padel's chairman and ESMG's CEO Hannes Andersson.
A number of projects are also launched within Every Padel with the aim to reach a broader target group for padel and to introduce Bela’s a new training methodology for the youth. A methodology that was created for Bela which he now wants to share with the world through this partnership.
- I am very happy about the deep collaboration with Every Padel. I have been looking for a partner who can both make padel as a sport grow globally and take Bela Padelcenter to new markets. Every Padel is the perfect partner to get more people to discover the sport to which I have dedicated my life to and which is now growing faster than ever. For a long time, we have shared the same vision in the development of padel. I look forward to expanding our partnership and taking it to new markets outside of Scandinavia in the future, says Fernando Belasteguín.
The collaboration begins immediately regarding the development of new products and services, marketing, implementation of the Bela Padel Concept in Every Padel's facilities and more. Bela Padelcenter in Jönköping will be opened at the end of 2021 by the parties.
About Fernando Belasteguín, Bela Padelcenter and Bela Padel Concept
Fernando Belasteguín, known as "Bela", is the best padel player of all time and has been world number one for 16 years in a row. The 41-year-old Argentinean also won this year's first World Padel Tour competition in pairs with Sanyo Gutierrez (also an Every Padel Ambassador). Bela Padelcenter is a club concept based on the vision that Bela and the team behind Bela Padelcenter have for the padel as a sport: Easy to Play, Easy to have fun. Through the Bela Padel Concept, a methodology has been developed that extends beyond the academy. It is a holistic concept around understanding padel as a sport and has been built around the key words; Companionship, Sportivity, Work, Humility, Fun & Solidarity. A methodology that has been refined during Bela's long career together with his coach Miguel Sciorilli.
About Every Padel
Every Padel (formerly Klövern Padel) is today owned by ESMG together with the real estate company Klövern. In Sweden, the company operates a number of padel facilities and revenues consist primarily of booked times, events, sales of padel courts, sponsorship and sales of equipment. Recently, a growth strategy was launched, including an international expansion plan, a digital strategy and the creation of the Every Padel Community, which includes a team of some of the world's best players, a padel association plan, and an investment in a academy for young padel players.Any questions are answered by:
Hannes Andersson, Chairman Every Padel in Sweden AB and CEO Everysport Media Group AB
Phone number: +46 70 736 56 25
E-mail: hannes.andersson@esmg.se
About Everysport Media Group AB
Everysport Media Group AB is a Swedish tech company that develops digital products and services in sports. We focus on football, ice hockey, trotting, floorball and padel. Every week, more than two million unique visitors interact globally with one of the Group's products.
