Alere calls upon world to design symbols of optimism and strength in the fight against HIV/AIDS
Artists make (+) more positive on July 17 at International AIDS Society Conference in RomeWALTHAM, Mass., July 15, 2011 – Today, Alere Inc. has put a call out to artists, healthcare professionals and individuals who have either been diagnosed with or affected by HIV/AIDS to create designs that represent their strength in the fight to prevent, manage and one day find a cure for the virus. The campaign, Make (+) More Positive™, will officially launch on July 17th, the first day of the International AIDS Society (IAS) Conference taking place in Rome. Several artists will be onsite, creating