Explore Minnesota Tourism

Explore Minnesota Tourism
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As the state's tourism promotion office, Explore Minnesota Tourism pursues an entrepreneurial approach, leveraging the state's tourism investment with increased involvement by the private sector. A council of representatives from the state's tourism industry strongly connects Explore Minnesota Tourism with tourism businesses and organizations. Tourism is a $12.5 billion industry in Minnesota, a key sector of the state’s economy. The leisure and hospitality industry, a major provider of tourism services, employs over 245,000, representing 11 percent of private sector employment. Leisure and hospitality also generates 17 percent of state sales tax revenues. Every $1 invested in state tourism marketing returns an estimated $8 in state and local taxes and $84 in spending by travelers.

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Minnesota Launches Its Largest-Ever Marketing Effort to Boost Tourism

Thu, Apr 17, 2014 20:01 CET

#OnlyinMN campaign will span 14 markets, launch with new and improved websiteST. PAUL, Minn. (April 17, 2014) – Today at the Minnesota State Capitol, Governor Mark Dayton and Explore Minnesota Tourism Director John Edman launched the state’s all-new travel marketing campaign, designed to encourage travelers to choose Minnesota as their next vacation destination. The marketing campaign, themed Only in Minnesota, promotes Minnesota as a one-of-a-kind Midwest travel destination. This year’s effort, which will reach audiences in 14 states and provinces, is the largest travel marketing campaign

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Minnesota Launches Its Largest-Ever Marketing Effort to Boost Tourism

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