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About Us
As the state's tourism promotion office, Explore Minnesota Tourism pursues an entrepreneurial approach, leveraging the state's tourism investment with increased involvement by the private sector. A council of representatives from the state's tourism industry strongly connects Explore Minnesota Tourism with tourism businesses and organizations. Tourism is a $12.5 billion industry in Minnesota, a key sector of the state’s economy. The leisure and hospitality industry, a major provider of tourism services, employs over 245,000, representing 11 percent of private sector employment. Leisure and hospitality also generates 17 percent of state sales tax revenues. Every $1 invested in state tourism marketing returns an estimated $8 in state and local taxes and $84 in spending by travelers.