eXpresso PLUS launches Barista Gold Blend Tower coffee machine
Self-serve espresso menu, round the clock, offers high volumes and significant profit potential
eXpresso PLUS has launched a new self-serve coffee machine that combines one of the UK’s leading brands with top quality drinks at an RRP of as little as £1 to £1.50 per cup, offering big profit potential for operators.
The Barista Gold Blend Tower is a floor-standing machine that uses a mix of instant and roast ground coffees to produce a rich aroma and a full-bodied taste. The machine offers an authentic espresso menu, including Americano, latte and cappuccino.
The simple control panel means that customers can quickly serve themselves – and even tailor the drink to their own tastes, for example by adding an extra shot of coffee.
“The branding is a huge customer attraction,” says Manish Shah, director of eXpresso PLUS. “Nescafé Gold Blend is one of the most recognised names in coffee. Add the superior quality of drinks produced and the low price point and you can see why it will be popular with consumers. Meanwhile the low running costs and high profit potential, plus the ease of maintenance and cleaning, should make it a hit with operators.”
Leasing the machine costs from as little as £40 per week. If a site sells 50 cups per day, at £1.50 per cup, eXpresso PLUS estimates the Barista Tower will generate £13,688 annual profit.
The Barista Gold Blend Tower is aimed at a wide range of hospitality businesses, from hospitals and healthcare sites to leisure centres, food halls, hotels and canteens. Being self-serve it can operate round the clock, for example in reception areas.
Delivering a neat, all-in-one drinks service, the Tower features cup dispensers as well as compartments for stirrers and napkins, and an integral waste chute. All this in a unit measuring just 1830mm high by 710mm deep and 700mm wide, making it suitable even in sites with restricted space. When fully stocked it has a capacity of 550 cups with a throughput-per-hour of up to 100 cups. It takes just 28 seconds to brew an espresso.
“The take-away coffee market has grown by 20% in the last five years – one third of coffee drinkers now have a take-away cup at least once a week,” says Manish. “The Barista Gold Blend Tower will give more operators the opportunity to develop business in this dynamic market.”
eXpresso PLUS specialises in drinks-to-go, supplying a wide range of both equipment and ingredients from market-leading manufacturers and drinks brands, to deliver a complete beverage package. For more information visit expressoplus.com.
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Barista Gold Blend Tower.docx – Apr-15
Press Enquiries:
Toni Turner at The Publicity Works:
01263 761000; toni@publicityworks.biz
Siobhan Scanlon, marketing manager, eXpresso PLUS, 0844 8711 488
Separation/Inclusion charges: By email only to toni@publicityworks.biz
VIDEO
A video covering the Barista Gold Blend Tower is available to view at:
www.expressoplus.com/brands/nescafe-gold-blend
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