Towering Espresso

eXpresso PLUS launches bespoke self-serve drinks Towers

eXpresso PLUS, the beverage systems and ingredients specialist, has launched a new bespoke package that allows operators to tailor the company’s self-serve, free standing drinks Towers to their precise requirements.

The key aspect of the service allows operators to create a beverage machine that represents their personal brand, matching its colours, decals and logos.  The machines are also supplied with a high impact video screen that can promote the operator’s messages.

However, it doesn’t stop there.  A variety of different Towers are available, offering a wide choice of configurations.  From the drinks menu and selection of syrups to the positioning of the cup dispenser and the choice of payment system, including coins, tokens or cards, there’s a whole range of options that allow operators to fine-tune the eXpresso PLUS Tower to their preferences. 

Drinks can include a full bean-to-cup espresso menu, fresh brew tea, hot chocolate and soup.  The Towers also have a storage feature for condiments.  As you would expect from an eXpresso system, self-service operation is very simple.

Many companies are focused on sustainability and the eXpresso Towers score here, too, with advanced power-saving features such as timed activities and economy modes.  The Towers are also easy to clean, restock and maintain.  At the ends of their service lives, they are at least 90% recyclable. 

“By working work with partners like Lavazza and PG tips we can ensure our Towers deliver the very best drinks in terms of flavour and aroma,”  says Siobhan Scanlon, marketing manager at eXpresso PLUS.  “The combination of creative, striking branding and great tasting beverages is a big draw with consumers.  The video screen option can add a dynamic, eye-catching dimension to the package.”  

ROI is fast – to break even, eXpresso estimates a site will need to sell just eight drinks a day.

eXpresso PLUS specialises in drinks-to-go, supplying a wide range of both equipment and ingredients from market-leading manufacturers and drinks brands, to deliver a complete beverage package.  For more information visit expressoplus.com.

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Bespoke Towers.docx – Feb-15

Press Enquiries:

Toni Turner at The Publicity Works:

01263 761000; toni@publicityworks.biz 

Siobhan Scanlon, marketing manager, eXpresso PLUS, 0844 8711 488

Separation/Inclusion charges: By email only to toni@publicityworks.biz

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