Falken Tyre’s Top Model AZENIS FK510 Expanded to Equip SUVs from 2017

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Falken is expanding its Ultra High Performance (UHP) range of tyres by making its flagship AZENIS FK510 available as a SUV tyre from 2017. The new addition to Falken’s product line-up reflects the growth of the SUV market and continues the tyre manufacturer’s strategy of supplying an extensive range of products in profitable and high-growth segments.

A new, innovative casing design on the the AZENIS FK510 SUV ensures precise handling behavior, especially in cases of sudden load shifts while driving. The more circular casing profile increases the flexibility of the side wall, which results in a high degree of driving comfort and more balanced overall driving characteristics. Just like the car model of the tyre, the AZENIS FK510 SUV has ‘blade sipes’ to reduce instances of aquaplaning. Several small incisions in the tread bar optimises the contact area of the tyre when steering and allows more efficient penetration of standing water on the road.

Just like the model for cars, the AZENIS FK510 SUV is equipped with Adaptive Constant Pressure (ACP) technology, and has a tyre tread that maximises consistent pressure distribution across the contact patch. The ACP tread increases braking performance, directional stability and overall driving dynamics.

In addition to its excellent braking properties on wet surfaces, the AZENIS FK510 SUV is also characterised by long service life. Thanks to 4D Nano Design Technology, Falken engineers were able to develop an innovative rubber compound for the FK510, which provides improved wear life in addition to enhanced grip.

“The AZENIS FK510 SUV provides everything for the modern SUV driver with a high standard of driving dynamics, very short braking distances and very good aquaplaning characteristics,” says Andreas Giese, Manager Product Planning at Falken Tyre Europe. “We are confident that the tyre will be well-received among SUV drivers, just like the model for cars was well-received by drivers.”

Since its introduction in March 2016, the AZENIS FK510 has received ‘Highly Recommended’ ratings in the 06/2016 issue of German car magazine Autozeitung. The German Agency for Technical Cooperation (GTÜ) also issued a ‘Highly Recommended’ rating.

Starting in January 2017, the AZENIS FK510 SUV will be available in 19 sizes ranging from 17 to 22 inches and will come with a speed rating of W or Y. 

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Elan PR Ltd
Melissa Wicks
T: 44 (0) 1295 780411
M: 44 (0) 7835 590481
e: mel@elan-pr.com

About Falken Tyre Europe 

The Falken Tyre Europe GmbH is the European affiliate of the Japanese tyre manufacturer Sumitomo Rubber Industries Ltd., with about 30,000 employees it's the sixth largest tyre manufacturer worldwide. In 2001 and 2014 SRI was selected to appear in Thomson Reuters’ “Top 100 Global Investors” list of the world’s most innovative companies.

From its location in Offenbach/Main, the company markets and sells a complete tyre portfolio for passenger cars, trucks, pick-ups and SUVs as original equipment and for the entire European retrofitting market. All Falken products comply with the ISO standards 9001, 16949 and 14001. Developed and tested in the world’s most demanding racing series, the Falken tyres provide the maximum of individual driving enjoyment – at outstanding value for money. Further information under: http://www.falkentyre.com

Media contact company: FalkenTyre Europe, Kerstin Schneider
Press Office, Tel.: 49 69 247 5252 676, Fax: 49 69 247 5252 11
E-Mail: k.schneider@falken-europe.de

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