Falken to launch new TV advertising campaign in Northern and Eastern Europe

‘Be On the Pulse of High Technology and Performance’ is the theme of Falken Tyre’s new television commercials aimed at Northern and Eastern Europe, with the launch of this campaign to coincide with the return leg of the Bundesliga German football league. The clips, which range from seven to twenty seconds in length, will be screened by TV broadcaster Eurosport before match kick-off and at half-time. The Bundesliga is one of the most popular sporting events in these markets, generating high viewing figures. “We anticipate that our strategy will deliver significant reach amongst our