Fayes Investeringar 1 AB has requested that Awardit call for an EGM to elect new board representatives

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The Offer is not being made, and this press release may not be distributed, directly or indirectly, in or into, nor will any tender of shares be accepted from or on behalf of shareholders in Australia, Hong Kong, Japan, Canada, New Zealand, South Africa or the United States of America (the “US”), or any other jurisdiction in which the making of the Offer, the distribution of this press release or the acceptance of any tender of shares would contravene applicable laws or regulations or require further offer documents, filings or other measures in addition to those required under Swedish law or otherwise contemplated in connection with the Offer. Shareholders should refer to the offer restrictions included in the section titled “Important information” at the end of this press release and in the Offer Document (as defined below).

On 21 May 2024, Fayes Investeringar 1 AB (“Fayes”) announced it had decided to complete the recommended cash offer to the shareholders of Awardit AB (publ) (“Awardit” or the “Company”) and thereby become the majority owner of 61.5 per cent of the shares. In capacity of majority shareholder in Awardit, Fayes has per 23 May 2024 requested that the Board of Directors of Awardit call to an EGM to elect new board representatives.

Polaris has been an owner in the listed company since the end of 2023 and is confident in managing, via Fayes, Awardit in both a public and private environment. As the majority owner of Awardit, Fayes will now work towards making changes deemed necessary as well as substantial and immediate investments in the platform to create conditions to enable future organic growth, integrate acquired companies, and ensure financial control.

As an initial step, Fayes has requested that the Board of Directors in Awardit call for an EGM to elect new board representatives, a move also supported by the nomination committee. Fayes sees it as crucial to have an effective board that can successfully drive the Company forward. Fayes has therefore proposed that Sanna Suvanto-Harsaae will take the role of Chair of the Board. Currently, Sanna Suvanto-Harsaae chairs the boards of Finnair, Orthex, Posti Group and BoConcept. Fayes has also proposed the re-election of the current Board members Niklas Lundqvist and Simon Damkjær Wille. The proposal means that the board will be reduced from the current five (5) board members to three (3) board members.

Fayes also believes it is necessary for the Company to focus its efforts on larger and more transformative acquisitions than before. Acquisitions of a larger magnitude will require Awardit to have the financial flexibility to complete such acquisitions. In order to improve Awardit's financial position and increase flexibility in the event of future acquisitions, Fayes has further proposed that the EGM resolves to authorize the Board of Directors to, on one or several occasions up to the next Annual General Meeting, resolve on new issues of shares with preferential right for Awardit’s shareholders. The proposed authorisation also includes a right to, with deviation from the shareholders’ preferential right, resolve on new issues by contribution in kind or payment by set-off. The number of shares that may be issued by virtue of the proposed authorization shall be within the limits of Awardit’s articles of association and not exceed fifty (50) percent of the total number of shares in Awardit at the time of the 2024 Annual General Meeting. If the EGM resolves to approve the proposed authorization, it will replace the authorization to issue new shares that was approved at the 2024 Annual General Meeting.

Simon Damkjær Wille, Partner, Polaris:

“Changing the board of directors is the first step of many to start executing on our strategy. We feel very confident in having proposed Sanna as Chair of the Board and believe that the new Board will be able to steer the Company towards the necessary changes required. We are long-term owners and have a long and demanding journey ahead of us. The situation that the Company is in currently inrequires us to ramp-up platform investments starting with a full-scale strategy project during Q2/Q3 with the aim of getting the Company back to positive organic growth. We will also be focusing on making larger and more transformative M&A deals that we believe will ultimately create value and be necessary for Awardit to stay ahead of the rapid product and technological evolution.”

The shareholders in Awardit are offered SEK 132 in cash per share, which corresponds to SEK 129.7 per share when adjusted for the dividend[1]. To give the remaining shareholders in Awardit time to tender their shares, Fayes decided on 21 May 2024 to extend the acceptance period for the offer until 10 June 2024. Payment of consideration for the shares tendered in the offer up to and including 10 June 2024 will be initiated around 14 June 2024.

Fayes Investeringar 1 AB

The Board of Directors

The press release was submitted for publication on 24 May 2024 at 08:00 (CEST).

For enquiries, please contact:

Fogel & Partners
Frida Malm
+46(0)730 653 885
fayes@fogelpartners.se

Information about the Offer is available at: www.loyalty-rewards-offer.com/.

For administrative questions regarding the Offer, please contact your bank or nominee where you have your shares registered.

Important information

The Offer, pursuant to the terms and conditions presented in this press release, is not being made to persons whose participation in the Offer requires that an additional offer document is prepared or registration effected or that any other measures are taken in addition to those required under Swedish law and regulations or otherwise contemplated in connection with the Offer.

This press release and any other documentation related to the Offer are not being distributed and must not be mailed or otherwise distributed or sent in or into any country in which the distribution or offering would require any such additional measures to be taken or would be in conflict with any law or regulation in such country – any such action will not be permitted or sanctioned by the Offeror. Any purported acceptance of the Offer resulting directly or indirectly from a violation of these restrictions may be disregarded.

The Offer is not being and will not be made, directly or indirectly, in or into, by use of mail or any other means or instrumentality of interstate or foreign commerce of, or any facilities of a national securities exchange of Australia, Hong Kong, Japan, Canada, New Zealand, South Africa or the US. This includes, but is not limited to facsimile transmission, electronic mail, telex, telephone, the internet and other forms of electronic transmission. The Offer cannot be accepted, and shares may not be tendered in the Offer by any such use, means, instrumentality or facility of, or from within Australia, Hong Kong, Japan, Canada, New Zealand, South Africa or the US, or by persons located or resident in Australia, Hong Kong, Japan, Canada, New Zealand, South Africa or the US. Accordingly, this press release or any other documentation related to the Offer are not being and should not be mailed or otherwise transmitted, distributed, forwarded or sent in or into Australia, Hong Kong, Japan, Canada, New Zealand, South Africa or the US, or to any Australian, Hong Kong, Japanese, Canadian, New Zealand, South African or US persons, or any persons located or resident in Australia, Hong Kong, Japan, Canada, New Zealand, South Africa or the US.

Any purported tender of shares in the Offer resulting directly or indirectly from a violation of these restrictions will be invalid and any purported tender of shares made by a person located in Australia, Hong Kong, Japan, Canada, New Zealand, South Africa or the US, or any agent, fiduciary or other intermediary acting on a non-discretionary basis for a principal giving instructions from or within Australia, Hong Kong, Japan, Canada, New Zealand, South Africa or the US will be invalid and will not be accepted. Each person who holds shares and participates in the Offer will certify to not being an Australian, Hong Kong, Japanese, Canadian, New Zealand, South African or US person, not being located or participating in the Offer from Australia, Hong Kong, Japan, Canada, New Zealand, South Africa or the US and not acting on a non-discretionary basis for a principal that is an Australian, Hong Kong, Japanese, Canadian, New Zealand, South African or US person, or that is located in or giving order to participate in the Offer from Australia, Hong Kong, Japan, Canada, New Zealand, South Africa or the US. The Offeror will not deliver any consideration relating to the Offer to Australia, Hong Kong, Japan, Canada, New Zealand, South Africa or the US.

This press release is not being, and must not be, sent to shareholders with registered addresses in Australia, Hong Kong, Japan, Canada, New Zealand, South Africa or the US. Banks, brokers, dealers and other nominees holding shares for persons in Australia, Hong Kong, Japan, Canada, New Zealand, South Africa or the US must not forward this press release or any other document related to the Offer to such persons.

The Offer, the information and documents contained in this press release are not being made, and have not been approved, by an authorised person for the purposes of section 21 of the Financial Services and Markets Act 2000, as amended (the “FSMA”). The communication of the information and documents contained in this press release to persons in the United Kingdom is exempt from the restrictions on financial promotions in section 21 of the FSMA on the basis that it is a communication by or on behalf of a body corporate which relates to a transaction to acquire shares in a body corporate and the object of the transaction may reasonably be regarded as being the acquisition of day to day control of the affairs of that body corporate within article 62 (Sale of body corporate) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005.

This press release has been published in Swedish and English. In the event of any discrepancy in content between the two language versions, the Swedish version shall prevail.

Forward-looking information

Information in this press release relating to future events or circumstances, including information regarding future results, growth and other projections as well as benefits of the Offer, are forward-looking information. Such information may generally, but not always, be identified by the use of words such as “anticipates”, “expects”, “believes”, or similar expressions. By its nature, forward-looking information involves risk and uncertainty, because it relates to events which depend on circumstances that may occur in the future. Due to several factors, of which a number of them are outside the Offeror’s control, there are no guarantees to that actual results will not materially differ from the results expressed or implied by the forward-looking information. Any such forward-looking information only applies as per the date it was given and the Offeror do not have any obligation (and undertake no such obligation) to update or revise it, whether as a result of new information, future events or otherwise, except as required by applicable laws and regulations.

[1] On 16 May, Awardit announced that the AGM had approved the dividend proposed by the Board of Directors, as communicated in the full-year report released on 20 February 2024, of SEK 2.30 per share to the shareholders of Awardit. Consequently, the consideration in the Offer will be reduced by the corresponding amount.