Cloetta Fazer Group appoints Peter Åsberg to Director of Scandinavian Operations and Chris Kreimer to Marketing Director

Peter Åsberg has been appointed to Director of Cloetta Fazer’s Scandinavian operations (Sweden, Norway, Denmark) with effect from 1 September 2005. Mr. Åsberg has served as Marketing Director for the Cloetta Fazer Group since 2003, and will continue to be a member of the Group Management Team in his new position. Chris Kreimer has been appointed as Marketing Director for the Cloetta Fazer Group, and will also be a member of the Group Management Team.

Director of Scandinavian Operations is a new post that has been created – in line with the company’s vision – to further strengthen Cloetta Fazer’s position as the Nordic region’s leading confectionery company. Today the food industry is increasingly managed at the Scandinavian level and the competitive scenario in the confectionery market is showing a trend towards greater product range coherence and rising in price pressure. By coordinating its operations, Cloetta Fazer can better focus on the Scandinavian market as a whole and enhance its collaboration with the food retail trade. Prior to joining Cloetta Fazer in 2003, Mr. Åsberg was President of Coca-Cola in Sweden and later in Finland. He studied international economics at the University of Lund and business economics at Vienna University of Economics and Business Administration. Chris Kreimer has been appointed as Marketing Director for the Cloetta Fazer Group with effect from 1 September 2005. Ms. Kreimer has been employed by Cloetta Fazer since November 2004 when she was appointed as Area Marketing Director for Cloetta Fazer in Sweden, a position she will continue to hold. Chris Kreimer has previous experience as a management consultant for Sevenco AB and as Marketing Director of Lever Fabergé in the Unilever Group and Helen Curtis Scandinavia AB. She holds a degree in economics from the Göteborg University School of Business. Åsa Magnusson will continue as Managing Director of the Swedish subsidiary Cloetta Fazer Sverige AB with responsibility for sales in Sweden and as a member of the Group Management Team. Jesper Åberg is responsible for sales operations in Finland, which differs from the other Nordic confectionery markets in terms of both market players and product range. He is also a member of the Group Management Team.