Peter Åsberg named new Managing Director of Cloetta Fazer Sverige AB

Effective 1 July 2006, Peter Åsberg (39) has been appointed as Managing Director of Cloetta Fazer Sverige AB, the Cloetta Fazer Group’s subsidiary in Sweden. He will succeed Åsa Magnusson, who has decided to pursue new challenges outside Cloetta Fazer.

Peter Åsberg joined Cloetta Fazer in 2003 when he was appointed as Group Marketing Director. Since 2005 he is responsible for Scandinavian operations (Sweden, Norway and Denmark). Also in his future post he will be part of the Cloetta Fazer Group’s management team. Peter Åsberg’s previous experience includes positions at Coca-Cola, where he worked as President first in Sweden and later in Finland. He has studied international economics at Lund University in Sweden and business economics at Wirtschaftsuniversität in Vienna. “I am very pleased that Cloetta Fazer Sverige AB’s new Managing Director comes from inside the organisation. Peter Åsberg is well acquainted with the industry and has wide-ranging experience from the company,” says CEO Karsten Slotte. “We have an effective strategy where the aim is to strengthen our prioritised brands through innovation, marketing and sales promotion,” according to Peter Åsberg. “My ambition is to further develop our position as Sweden’s leading confectionery company. I look forward achieving this goal together with our competent staff in Sweden.” Stockholm 29th June 2006 Cloetta Fazer AB (Publ) Karsten Slotte