Change Lingerie opens in Femman

In August, the Danish brand Change Lingerie will open its new store on the ground floor of Femman. Change specialises in affordable lingerie but without compromising on quality, style and fit. It offers a complete range of lingerie, swimwear, nightwear, loungewear, hosiery and accessories. The most striking feature is the wide selection of sizes, delivering on the company’s ambition to ensure every woman finds a bra that fits perfectly.

Change was founded in 1995, and after a successful period selling via retailers, it opened its first store in 2001 in Denmark. Over 35 years’ experience of lingerie design and value-for-money products have proved to be a winning combination with a good rate of growth throughout the company.  

Change has operations in 15 countries and more than 200 stores. The branch in Femman, which is due to open in August, will be its 17th in Sweden and the second in Gothenburg city centre. 

“From the very outset Change has been totally devoted to the idea of offering women high-quality lingerie in all sizes. Our mix of exceptional design, attractive price and first-rate customer care found instant appeal among our target group. We are now looking forward to presenting the people of Gothenburg with a further shopping experience with personalised service throughout,” said Claus Walther Jensen, CEO of Change Lingerie.  

Femman already offers a wide range of lingerie through Intimissimi, Calzedonia and Twilfit.  

“We are pleased that Change has chosen Femman for its next store location. The brand will make a significant contribution to reinforcing Femman as a shopping destination and a vibrant meeting point in the heart of Gothenburg,” said Emanuel Westin, Head of Business Development, Retail at Hufvudstaden. 

Femman - the urban precinct in the heart of Gothenburg, offering a range of attractive brands, cafés and restaurants across three floors, including H&M, MQ, Gina Tricot, Rituals and Naked Juicebar. With 16,000 square metres of floor space, the precinct has some 60 stores and food establishments, attracting more than 12 million visitors each year. Welcome to Femman!

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