Sterlingwear of Boston Celebrates Grand Opening of East Boston Store
Local Manufacturer Hosts Day Bursting With All-American Festivities and Discount on Purchases
East Boston, MA – Sterlingwear of Boston, the sole manufacturer of the official U.S. Navy Peacoat and other fashionable outerwear for the commercial marketplace, will celebrate the grand opening of its third retail store located at its manufacturing and corporate headquarters at 175 William F. McClellan Highway in East Boston on Sunday, October 30, 2011 from 11AM to 2PM – rain or shine.
In honor of its American-made heritage, Sterlingwear of Boston will host an all-American party. Festivities include free grilled hot dogs and burgers, an apple pie contest, a blueberry pie-eating contest, and a Halloween costume contest for children. Romeo from Kiss 108 will entertain live with music, games and giving away prizes. A collection of custom-built motorcycles will be on display. All purchases made in the store that day will receive a thirty-percent discount.
“Our new store opening is an important part of our overall strategic plan to showcase the quality products that Sterlingwear of Boston produces right here in East Boston,” said Jack Foster, Director of Marketing and Sales, Sterlingwear of Boston. “The East Boston store will create new jobs for the area, have a meaningful impact on manufacturing operations, and offer quality outerwear for the greater Boston area.”
Sterlingwear of Boston, in its third generation of leadership, is an all-American story of success. The company started as Viking Clothing in 1965 by Lorenzo Fredella and his two sons, Frank and Anthony. At that time, the primary work consisted of cut and sew operations for other clothing manufacturers and retailers. In 1968 it was contacted by the U.S. Government to produce peacoats for the U.S. Navy. The contract to produce peacoats for the U.S. Navy propelled the company into a new and successful direction.
For over 45 years, Sterlingwear of Boston has produced the peacoat for the U.S. Navy, as well as other outerwear and dress uniforms for all branches of the armed forces. The decision to start offering a commercial line of outerwear was formulated in 2000 and has since expanded to include e-commerce, wholesale, and retail stores.
Frank Fredella, Sterlingwear of Boston President and CEO stated, “It is important to me personally to keep jobs here in Boston, especially for those loyal employees who have worked for Sterlingwear over many years. They are like family to me and I appreciate the skill and craftsmanship that they display every day in the products that they produce.”
Sterlingwear of Boston’s two other retail stores are located in the Pheasant Lane Mall in Nashua, NH and the South Shore Plaza in Braintree, MA.
“We hope to continue our expansion of retail stores throughout the New England region and beyond,” added Foster.
Fendler Communications
T: 207-846-0700
M: 207-671-9071
Sterlingwear of Boston, Inc. has been the manufacturer of the official US Navy peacoat for over 40 years. Based in East Boston, MA, the company is in its third generation of leadership. The family-owned and operated business has evolved into a progressive manufacturing company employing over 300 men and women in the New England area. In addition to serving the needs of the military, Sterlingwear of Boston designs and manufactures a commercial line of fashionable outerwear for men, women and children, which is sold through independent specialty retailers and department stores nationwide. Products are also sold in its Sterlingwear of Boston retail stores in East Boston, MA, Braintree, MA and Nashua, NH; and also online at www.sterlingwear.com.
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