Keeping fit now vital part of vacation for 80% of young holidaymakers, millennial travelers give up beach and beer for fitness travel
· Welfie over swimsuit selfie: Young holidaymakers now more likely to upload their sweaty workout selfie, or Welfie, than a sexy swimwear shot · Fitfluencers: Over half (59%) of under 35s claim body positive celebrities and social media ‘fitfluencers’ are main inspiration for holiday workouts · Fitness before food: Top-notch hotel fitness facilities are now the most important vacay consideration (34%), compared to proximity of good restaurants (27%) and nightlife (9%)Hotels.com™ has released new data revealing a new wave of young travelers who are swapping beaches and beers for