SAMSONITE AND FIBBL TEAM-UP TO DELIGHT CUSTOMERS ONLINE

Partnership Leverages Immersive AR Technology and an agile Process for Creating 3D Models at Scale to Improve E-commerce Experiences Stockholm, Sweden. Fibbl, creators of the world's first plug-and-play platform for integrating 3D models and AR technologies onto e-commerce sites, is working with Samsonite to develop improved experiences for online shoppers, and to increase the efficiency of producing high-quality 3D models for its leading brand's websites: Samsonite, TUMI, and American Tourister. The announcement follows Fibbl's rapid expansion across 2024, growing to over 60 live