Common Sense Investment Management, LLC Announces Strategic Rebrand to Fort Rock Asset Management, LLC

  • Rebrand to Fort Rock Asset Management, LLC is a significant next step in the evolution of the global alternative investments solutions provider
  • Fort Rock Asset Management, LLC will continue to manage fund of hedge funds
  • New management team and advisory board bring renewed focus and expertise to the firm’s history of innovation and cross-disciplinary approach to asset management

Fort Rock Asset Management, LLC (Fort Rock), announced a strategic rebrand today, as the independent, privately held investment manager changed its name from Common Sense Investment Management, LLC.

Driven by a 24-year history of experience and innovation, the new Fort Rock brand marks an important moment in the evolution of the firm. With a strengthened management team and advisory board, Fort Rock has invested in the resources and expertise needed to deliver world-class alternative investment solutions.

“The brand name Fort Rock signifies strength, dependability and durability, the characteristics that have defined our firm since inception,” said Jonathan Gane, Chief Executive Officer of Fort Rock Asset Management, LLC. “While we honor the heritage of our firm, we recognize the importance of an identity that more accurately reflects our expertise and our unique ability to deliver time-tested, yet forward thinking investment solutions.”

The cornerstones of Fort Rock’s approach are capital preservation and risk management. The hedge fund business line will be focused on fundamentally-driven equity long/short hedge funds. With a commitment to expertise, reinforced by technology, the managed futures business line will take a primarily qualitative approach with a quantitative overlay.

Fort Rock will leverage established relationships with investment advisers, commodity trading advisers, banks, administrators, and other service providers to give clients access to leading edge strategies. Clients include high net worth investors, wealth advisors, single and multi-family offices, endowments, and other institutional investors.

Scott Thompson, Chief Investment Officer of Hedge Fund Strategies, will manage the hedge fund investment process. The managed futures investment process will be co-managed by Gane and Marc Lorin, President of Fort Rock.

The Fort Rock name comes from a well-recognized local landmark. The Fort Rock State Natural Area in Oregon is 370 acres of nationally dedicated park most recognized for its jagged rock formation in Oregon’s high desert.

For more information on Fort Rock Asset Management, LLC, please visit:

Press Contact:

FiComm Partners

Jason Lahita (Los Angeles) -- 973-460-7837,

Fort Rock Asset Management, LLC ("Fort Rock") is an SEC registered investment adviser, a member of the National Futures Association, and a CFTC registered commodity pool operator. Originally founded in 1991 and based in Portland, Oregon, Fort Rock provides its clients with innovative alternative investment solutions with a focus on capital preservation and risk management.


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