Energy marketing communications specialists Fifth Ring announce Norwegian alliance
Global energy marketing communications specialists Fifth Ring has announced it has entered into a strategic alliance with Norwegian corporate communications agency Iteo, in a move that will see both companies expand their presence in the world’s oil and gas producing regions.
The alliance creates a unique proposition to oil and gas firms operating on both sides of the Atlantic, and further afield, by offering a truly integrated specialist energy marketing resource with local market expertise across the world’s major oil capitals in North America, Norway, UK, South America, the Middle East and Asia.
Ed Davis, Regional Manager, Americas, Fifth Ring said of the agreement: “At a time where the industry is focused on increased collaboration and efficiencies, it felt right that Fifth Ring looked at how we could develop in these areas, and our partnership with Iteo exemplifies this. Fifth Ring’s worldwide reach and energy sector experience, along with Iteo’s market expertise in Norway is a formidable combination for our clients and those companies entering or operating in the oil and gas sector in Norway, or indeed for Norwegian oil and gas companies looking to expand into the American market.”
Andreas Thue, managing director at Iteo commented: “We are thrilled to be collaborating with Fifth Ring as we know our companies operate with the same beliefs and models with regards to marketing communications that are focused on generating measurable sales outcomes.”
Davis continued: “What this alliance presents is an agency who can talk oil and gas marketing in any language. Not only does this offer clients’ greater consistency across their global communications, it delivers efficiency and cost savings that will enable marketing budgets to go further and work harder. With no sign of a recovery in the commodity price, companies will have to sharpen their messaging, aggressively promote what makes them different, better or more relevant in today’s economic climate and be more innovative in their routes to market. In my opinion, 2016 will have a better outlook for the smartest marketers.”
The two agencies are already collaborating on a new model for oil and gas marketing, founded in driving efficiencies through digital marketing techniques and a greater emphasis on measurement and outcomes, and will be unveiling this in early 2016 with a series of seminars to be hosted in Houston, Aberdeen and Stavanger, Norway.
Fifth Ring and Iteo are both members of BBN, the world’s B2B agency, consisting of 800 B2B specialists in 18 markets and 23 different B2B sectors.
ENDS
Media Contact:
Stephanie Black, Fifth Ring, +1 281 404 4325, Stephanie.black@fifthring.com
Notes to editors:
Winner of 18 national and international marcomms awards in 2015, Fifth Ring is the leading integrated B2B marketing communications agency for the global energy industry. Combining design, digital, brand and strategy, exhibition campaigns, PR, and advertising, we help clients show the world.
Since 1991 we have been strengthening clients’ market position, improving reputations and increasing sales. With over 20 years experience and offices in North America, South America, Europe, Middle East and Asia Pacific, our mission is to use our position as global leaders in energy marketing communications to provide demonstrable value for our clients.
