FilmOn Networks launches Battle Rap channel with street rapper Lush One’s Fresh Coast Media Group
The world’s leading online television provider joins with the man who rekindled interest in hip hop tradition to produce original content and pay‐per-view events for a 24/7 television channel
Beverly Hills, CA (August 18, 2014) Promising to do for battle rap what the UFC did for MMA, a newly announced partnership between FilmOn Networks and Fresh Coast Media Group will be raw, visceral and dedicated to building a massive audience for what has been an incredilby creative, but in redent years undergound, part of the hip hop scene.
Fresh Coast Media Group, the company led by rapper Lush One has joined with Greek billionaire Alki David's Beverly Hills-based company FilmOn Networks to produce content, pay-per-view events and high stakes challenges around the newly reborn genre of battle rapping--one of hip hop's most revered traditions. The content will use FilmOn's Battlecam platform to enable live interaction with fans, and will be streamed over the internet on FilmOn.com and broadcast via FilmOn's over-the-air channels in the U.S. and the U.K.
"There's nothing grittier or more real than battle rapping--It's how all of hip hop began on the streets really," says David. "The stuff that's out there noe is for lightweights. MTV's TotalSlaughter allows Viacom to neutre Eminem and has no street cred. It's a joke, and has nothing to do with the raw experience we'll deliver with Lush One's crew and an uncendored forum for the top talents in the genre."
"This partnership allows us to take everything to a greater level of professionalism and to have deeper pockets behind the budgets and everything," says Lush One, the rapper and entreprenuer who has led the creation of a distinct brand of West Coast independent hip hop that's synonymous with his comany Fresh Coast Media. "It's just on a higher level. Our artists battle against the mainstream music industry in the same way Alki has the entertainment industry. They're renegades for truth and innovation."
He adds: "This is the time. It's going down right now."
The first pay-per-view event will air on FilmOn Networks' new Ether TV platform in early December 2014. "Our events will honor the epic face offs from the golden age of hip hop," says David. "And future generations will be reciting the names of the winners of our battles. No holds barred. No weak tea watered down by a 90-year old Chairman of the Board with a catheter, holding Eminem's hand and deciding what's get said or not."
Rappers who will appear on Battle Rap include Dizaster (arguably the biggest in the genre), Daylyt (also huge), Cali Smoove (the hot up-and-comer who will be seen soon in the feature film about NWA). Laylaw (who wrote Tupac Shakur's last songs), and Lil Eazy (son of Eazy-E). In addition to Lush One, artists who rose to prominence with Frsh Coast who will appear include: Conceited (star of MTV's WIld 'n Out with Nick Cannon), Dumbfoundhead (the Korean-American rap star with huge YouTube following), 360 (the multi-platinum artist who is the biggest rapper in Australia), Shotty Horroh (who is working with legendary EDM producer Deadmau5 of Jay-Z's Roc Nation), and Hollow Da Don, Murda Mook, Illmaculate and many others who have proved themselves on the streets and at Fresh Coast's live events, including on its earlier productions with the site King of the Dot.
Co-hosts of past Fresh Coast shows have included Drake (who is a huge supporter), Wu-Tang Clan, and many more. NBA stars and other celebrities will make guest appearances on Battle Rap.
Battle Rap joins FilmOn.com's offering of over 600 linear TV channels and over 50,000 VoDs which reach 40 million unique monthly users worldwide. Outspoke CEO Alki David has created entertainment events featuring boxing, MMA stars, Jackass-like stunts, extreme reality television and major pop music stars. He is also a pioneer in the field of Social Television with BattleCam.com being used by a devoted audience of milions of users. FilmOn recently announced a co-production deal with Relativity that will produce a major feature film, BobThunder: YouTube Assassin, which depicts top YouTube and BattleCam stars.
For more information please contact:
Jeff Stevens
310-383-4991
a
newly
announced
partnership
between
FilmOn
Networks
and
Fresh
Coast
Media
Group
will
be
raw,
visceral,
and
dedicated
to
building
a
massive
audience
for
what
has
been
an
incredibly
creative,
but
underground,
part
of
the
hip
hop
scene
until
now.
Fresh
Coast
Media
Group,
the
company
led
by
rapper
Lush
One,
has
joined
with
Greek
billionaire
Alki
David’s
Beverly
Hills
based
company
FilmOn
Networks
to
produce
content,
pay-°©‐per-°©‐view
events
and
high
stakes
challenges
around
the
newly
reborn
genre
of
battle
rapping—one
of
hip
hop’s
most
revered
traditions.
The
content
will
use
FilmOn’s
Battlecam
platform
to
enable
live
interaction
with
fans,
and
will
be
streamed
over
the
Internet
on
FilmOn.com
and
broadcast
via
FilmOn’s
over
the
air
channels
in
the
U.S.
and
the
U.K.
“There’s
nothing
grittier
or
more
real
than
battle
rapping-°©‐-°©‐-°©‐it’s
how
all
of
hip
hop
began
on
the
streets
really,
“
says
David.
“The
stuff
that’s
out
there
now
is
for
lightweights.
MTV’s
TotalSlaughter
allows
Viacom
to
neuter
Eminem
and
has
no
street
cred.
It’s
a
joke,
and
has
nothing
on
the
raw
experience
we’ll
deliver
with
Lush
One’s
crew
and
an
uncensored
forum
for
the
top
talents
in
the
genre.”
“This
partnership
allows
us
to
take
everything
to
a
greater
level
of
professionalism
and
to
have
deeper
pockets
behind
the
budgets
and
everything,”
says
Lush
One,
the
rapper
and
entrepreneur
who
has
led
the
creation
of
a
distinct
brand
of
West
Coast
independent
hip
hop
that’s
synonymous
with
his
company
Fresh
Coast
Media.
“It’s
just
on
a
higher
level.
Our artists battle against the mainstream music industry in the same
way Alki has the entertainment industry. They’re renegades for truth and
innovation.”
He
adds:
“This
is
the
time.
It’s
going
down
right
now.”
The
first
pay-°©‐per-°©‐view
event
will
air
on
FilmOn
Networks’
new
Ether
TV
platform
in
early
December
2015.
“Our
events
will
honor
the
epic
face
offs
from
the
golden
age
of
hip
hop,”
says
Alki
David.
“And
future
generations
will
be
reciting
the
names
of
the
winners
of
our
battles.
No
holds
barred.
No
weak
tea
watered
down
by
a
90-°©‐year
old
Chairman
of
the
Board
with
a
catheter,
holding
Eminem's
hand
and
deciding
what
gets
said
or
not."
Rappers
who
will
appear
on
Battle
Rap
include
Dizaster
(arguably
the
biggest
in
the
genre),
Daylyt
(also
huge),
Cali
Smoov
(the
hot
up
and
comer
who
will
be
seen
soon
in
the
feature
film
on
NWA),
Laylaw
(who
wrote
Tupac
Shakur’s
last
songs),
Lil
Eazy
(son
of
Eazy-°©‐E).
In
addition
to
Lush
One,
other
artists
who
rose
to
prominence
with
Fresh
Coast
who
will
appear
include:
Conceited (star of MTV’s Wild ‘n Out with Nick Cannon),
Dumbfoundhead (the Korean-American rap star with huge YouTube
following), 360 (the multi-platinum artist who is the biggest rapper in
Australia), Shotty Horroh (who is working with legendary EDM producer
Deadmau5 of Jay-Z’s Roc Nation), and Hollow Da Don, Murda Mook,
Illmaculate and
many
others
who
have
proved
themselves
on
the
streets
and
at
Fresh
Coast’s
live
events,
inlcuding
on
its
earlier
productions
with
the
site
King
of
the
Dot.
Co-hosts of past Fresh Coast shows have included Drake (who is a huge
supporter), Wu-Tang Clan, and many more. NBA stars and other
celebrities will make guest appearances as well.
BattleRap
joins
FilmOn.com’s
offering
of
over
600
linear
TV
channels
and
50,000
VoDs
which
reach
40
million
unique
monthly
users
worldwide.
Outspoken
CEO
Alki
David
has
created
entertainment
events
featuring
boxing,
MMA
stars,
Jackass-°©‐like
stunts,
extreme
reality
television
and
major
pop
music
stars.
He
is
also
a
pioneer
in
the
field
of
Social
TV
with
BattleCam.com
being
used
by
a
devoted
audience
of
millions
of
users.
FilmOn
recently
announced
a
co-°©‐production
deal
with
Relativity
that
will
produce
a
major
feature
film,
Bob
Thunder:
YouTube
Assassin,
which
depicts
top
YouTube
stars
and
top
BattleCam
stars.
For
more
information
please
contact:
Jeff Stevens
press@handtooledmedia.com
310-383-4991
About
FilmOn
Networks:
Founded
by
Greek
billionaire
and
media
entrepreneur,
Alki
David,
FilmOn
is
the
world's
number
one
free
TV
service
and
number
one
live
TV
app
with
40
million
downloads.
FilmOn
offers
over
600
live
TV
channels
including
original
programming,
600
video
and
audio
podcasts
from
premium
brands
as
well
as
over
45,000
video
on
demand
titles
at
FilmOn.com
and
other
destination
sites
online,
including
BattleCam.com.
Last
month
the
site's
40
million
users
generated
1.2
billion
video
streams.
The
service
is
available
globally
via
computers,
smartphones,
tablets
as
well
as
the
FilmOn
App
for
iOS
7,
Android,
Windows
8
and
IP-°©‐enabled
set-°©‐top
boxes
and
devices.
With
offices
in
Beverly
Hills
and
London
and
data-°©‐centers
in
Los
Angeles,
London,
and
Geneva,
FilmOn
curates
the
best
of
free
televised
entertainment
from
around
the
globe.
FilmOn
TV
is
an
Independent
TV
Broadcaster
with
stations
in
the
UK
(Sky
Channel
292
and
Freesat
channel
410)
and
throughout
the
US.
For
more
information
please
visit
FilmOn.com
and
connect
with
us
on
and
Facebook.
Jeff Stevens
press@handtooledmedia.com
310-383-4991
About FilmOn Networks:
Founded by Greek billionaire and media entrepreneur, Alki David, FilmOn is the world's number one free TV service and number one live TV app with 40 million downloads. FilmOn offers over 600 live TV channels including original programming, 600 video and audio podcasts from premium brands as well as over 90,000 video on demand titles at FilmOn.com and other destination sites online, including BattleCam.com. Last month the site's 40 million users generated 1.3 billion video streams. The service is available globally via computers, smartphones, tablets as well as the FilmOn App for iOS 7, Android, Windows 8 and IP-enabled set-top boxes and devices. With offices in Beverly Hills and London and data-centers in Los Angeles, London, and Geneva, FilmOn curates the best of free televised entertainment from around the globe. FilmOn TV is an Independent TV Broadcaster with stations in the UK (Sky Channel 292 and Freesat channel 410 and throughout the US. For more information please visit FilmOn.com and connect with us on Twitter and Facebook.
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