Findity expands across Europe, establishing an advisory network to drive market growth
Findity, a leading expense management technology provider, is accelerating its European growth with recent market entries and partnerships in the Netherlands, DACH, and the UK, building on its market-leading position in the Nordics. To support its expansion, Findity has established an advisory network to enhance local expertise and strengthen partnerships in new markets.
“At Findity, we are committed to delivering innovative, adaptable expense management solutions that drive value for our partners.”, said Patrick Olsson, CEO of Findity. “Our expansion into multiple European markets underscores our ambition to become the preferred expense management partner globally, offering a flexible platform as a white label product or embedded through our Expense API. Working closely with our advisory network, we’re further equipped to address market-specific and company-specific needs to continue building meaningful relationships with our partners.”
To support its partner-focused expansion strategy, Findity has established a network of seasoned advisors, each bringing extensive expertise and insights to support Findity’s entry into new regions:
Adam Hale (Fairsail/Sage) is an accomplished business leader and entrepreneur with extensive experience in Financial and HR B2B software. His career includes board and advisory roles across numerous B2B SaaS firms, where he has guided growth and strategic development.
Bjørn Erik Dahl (Visma, Accenture) is an accomplished commercial director and senior adviser with a strong background in business development and scaling technology solutions across multiple regions. His expertise spans the financial software industry, where he has led growth initiatives and supported companies in expanding their market reach.
Camilla Skoog (Fortnox) is a successful commercial leader and board professional with extensive experience in the financial software industry. Her career includes leadership roles focused on scaling operations and developing impactful partnerships.
Keith Robinson (Sage, Barclays) is an experienced investor and strategic operator with over 25 years of experience in the software industry. His expertise includes technology investment, strategy consulting, and product development, with a strong track record of supporting high-growth SaaS and fintech companies.
Sven Estwall (Visa, Mastercard, SEB) is an experienced business leader with a long career in large financial institutions. His expertise in strategic finance and fintech is complemented by advisory experience with entrepreneurial companies in the fintech sector.
Uli Kiendl (Spendit, Ryd) is an experienced business leader with a long career in fintech scale-up companies. His expertise includes scaling tech-driven organisations and leading companies that effectively collaborate with large corporations.
“Findity is unique in the expense management space, delivering real value to partners with world-class technology and a truly flexible platform,” said Keith Robinson. The focus on empowering clients through both white-label and embedded API solutions aligns with my commitment to fostering scalable, impactful technology.”
“Findity’s partner-centric approach sets it apart in the industry,” said Uli Kiendl. “By working closely with partners to address specific needs, Findity not only provides an adaptable solution but also positions itself as a forward-thinking leader in expense management.”
About Findity
Findity is expense management specialists. Their flexible expense management platform allows partners to bring their own solution to the market – via API or as a white label product. The Findity platform automates businesses’ expenses, mileages, entertainment, and per diems in one place. With integrations to leading financial software and cards, the platform elevates partners’ offerings with a seamless and fully compliant expense experience for their customers. For more information, visit findity.com.
