Forest industries must be profitable both locally and internationally
In January-September 2006 paper and paperboard production in Finland reached 10.6 million tons, setting a new record. Products prices are determined on global markets, where success goes to those with competitive production costs. The Finnish forest industries will succeed against tough competition if operating models are renewed to support productivity improvement, wood and energy are in adequate supply at competitive prices and the renewal of the industry is supported by innovations and developing expertise.
In recent years productivity in the paper industry has developed more slowly in Finland than in other paper-producing countries. The weak development of productivity together with competition from emerging markets has forced the industry to structural changes.
"Operations must be profitable both locally and internationally. The success of Finland's forest industries requires the renewal of the collective agreement in the branch so that operating models meet the present day. The forest industries also need plenty of domestic wood, since production is on a record level," says Dr Anne Brunila, President and CEO of the Finnish Forest Industries Federation. "In spite of investments in energy saving, the need for energy rises with growth in production. Therefore, investments in energy supply are essential so that industry doesn't reach a dead-end," she adds.
"There is no shortage of paper in the world and we cannot charge extra for Finnish paper to cover the high cost level. We must be able to produce paper at market prices in Finland, where many costs are higher than in the main competing countries," Dr Brunila points out.
The forest industries can succeed in Finland but its profitability must be improved and costs must be cut. Also investments in R&D and innovations require improved profitability. Success is possible in global competition if the branch can find the common will to develop operations over the long term.
APPENDIX
Forest industry production in Finland in January-September 2006