First Camp comes to Norway

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Scandinavia's largest camping chain, First Camp, has now acquired its first site in Norway. The chain already has 58 destinations in Sweden and Denmark, and has now acquired Norsjø Ferieland in Telemark, in southwestern Norway.

First Camp has developed a strong relationship with Norway through the tens of thousands of Norwegian campers who visit First Camp's Swedish and Danish destinations each year. The company’s primary owner, Norvestor, is also based in Norway. Now the chain has acquired its first Norwegian destination.

“We have been looking at the Norwegian market for some time, so it's wonderful that Norway has now become our third country. Norwegian campers are already an important guest category for us, and we can now offer them a First Camp option on their home ground. This is our first step toward becoming a major camping chain in Norway as well,” says Johan Söör, CEO of First Camp.

First Camp is aiming for rapid growth in Norway over the next few years, and the company hopes to have about ten Norwegian destinations within the next three or four years.

“It has become increasingly important in the camping industry to have a good online booking channel, and First Camp's website is already the largest booking channel for camping and cabin holidays in Scandinavia. Thanks to First Camp’s strong position and well-known brand, new guests will be able to enjoy our camping destinations,” says Ola Bååth, Investment Manager at First Camp.

The recently acquired Norsjø Ferieland has 260 camping pitches, 32 cabins, and a restaurant. It also has Norway's only zip line park for wakeboarding, which even has hosted a world championship. The campsite's location attracts guests from both Western Norway and the Oslo region. First Camp will take over the campsite in February 2022. The current owners, Vebjørn Hagen and Marita Veum will continue to work at Norsjø under First Camp ownership.

First Camp has experienced record growth in recent years, from 20 destinations in Sweden 2017 to 59 destinations in Sweden, Denmark and Norway. With the acquisition of Norsjø Ferieland and other destinations in recent months, the company has increased its total revenue from SEK 120 million in 2017 to more than SEK 900 million.

For further information, please contact:

Johan Söör
CEO, First Camp

Ola Bååth
CIO/Investment Manager, First Camp