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First Camp continues its successful expansion and acquires nine campsites in Germany and Switzerland

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First Camp, the largest camping and resort group in the Nordics, is taking an exciting step in its European expansion with the acquisition of nine popular camping destinations in Germany and Switzerland. With these destinations joining the First Camp family, the Group now reaches a total of 87 destinations across Europe.

The destinations, operated under the well-known CAMPING LODGE and AZUR brands, will continue to be run by their dedicated local teams. Guests can expect the same warm atmosphere, nature-focused experiences and high-quality service they already know — now as part of the wider First Camp network.

Johan Söör, Group CEO of First Camp, says:
“We are incredibly happy to welcome these destinations and their fantastic teams into the First Camp family. Germany and Switzerland are beautiful regions with strong camping traditions, and we already see many guests travelling both north and south. With this expansion, we can offer guests even more inspiration, more nature, and more places to enjoy truly memorable camping moments — and with almost 90 destinations in our family, the possibilities have never been greater.”

More destinations to discover

With nine new destinations in the heart of Europe, guests will soon have:

  • even more places to explore with family and friends
  • easier travel planning across borders through First Camp’s digital booking platform
  • a familiar level of service, comfort and safety
  • new experiences across a uniquely diverse region — from the Alps to the Arctic Circle
  • Whether it’s lakes, forests, mountains or cultural adventures, the new destinations offer something special for every type of traveller.

Same teams – same warm welcome

All destinations will continue with their existing teams, ensuring a smooth transition and the same personal, friendly welcome guests value so highly.
 

A growing European family

With the addition of these nine new destinations, First Camp strengthens its position as one of Europe’s leading camping groups. The expansion creates new opportunities for future investments, exciting guest experiences and continued shared learnings across the entire First Camp family.

The nine acquired campsites are:

  • AZUR Camping Altmühltal — Altmühltal, Bavaria, Germany
  • AZUR Camping Regensburg — Regensburg, Bavaria, Germany
  • AZUR Camping Auwaldsee (Ingolstadt) — Ingolstadt, Bavaria, Germany
  • AZUR Camping Swabian Alb — Swabian Alb, Baden-Württemberg, Germany
  • AZUR Camping Wertheim — Wertheim, Baden-Württemberg, Germany
  • Camping Alpenblick — Bernese Oberland, Switzerland
  • Camping Bad Ragaz — Canton of St. Gallen, Switzerland
  • Camping Erlach — Lake Biel, Canton of Bern, Switzerland
  • Camping Jungfrau — Jungfrau Region, Bernese Oberland, Switzerland

The transaction is expected to close shortly.

For further information, please contact:
Johan Söör, Group CEO, First Camp
johan.soor@firstcamp.se | +46 766 41 18 25

About us

First Camp, operating under the brands First Camp, Jesperhus Feriepark, Leksand Resort, Apukka Resort, Kronocamping Lidköping, and Via Claudia, is Northern Europe’s leading chain for camping and resorts. In total, First Camp operates over 70 destinations across Sweden, Denmark, Norway, Finland and Germany. First Camp offers more than 20,000 pitches for caravans and motorhomes and over 3,500 cabins. Since 2017, First Camp has acquired more than 60 destinations and focuses on growth through digitalization, guest satisfaction, and sustainability.

Read more about First Camp and find inspiration for your next camping holiday at https://en.firstcamp.se

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