First Camp's revenue in July + 20% compared to July 2020

The camping industry is facing a bright future, thanks to the staycation trend, accelerated by the Covid-19 pandemic and strong sales of caravans and motorhomes. In 2020, First Camp, Scandinavia's largest camping chain with 40 destinations in Sweden and 6 in Denmark, gained market share thanks to large investments in the product and digitization.

Revenue for July developed strongly compared to the previous year, but the camping market sees a continued negative impact from a reduced number of foreign guests compared with 2019. During July, First Camp Group AB's revenue increased by 20 percent compared to 2020. Compared with 2019, the revenue decreased during the same period by only one percent. All numbers for comparison are pro forma, for the same number of destinations.

The booking situation for August is strong, +24 percent vs the same time in 2020 and +22 percent vs 2019. However, a high proportion of bookings are made close to arrival, and there is continued uncertainty about how neighbouring countries' recommendations and restrictions for international travel will develop during the early autumn.

The figures above apply to the total of 44 destinations owned by First Camp Group AB. Two destinations are currently owned by a sister company to First Camp Group AB but are operated as part of the First Camp chain.

This information is information that First Camp Group AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out below, at 18.30 CET on August 10, 2021.

For further information, please contact:

Johan Söör
CEO of the First Camp Group and United Camping group
johan.soor@firstcamp.se