First Camp surpasses SEK 2 billion in annual revenues
What began in 2017 as a Swedish challenger with around 20 destinations and revenues of SEK 120 million has, in just eight years, developed into Northern Europe’s leading camping and resort operator, with 91 destinations and revenues of SEK 2.1 billion.
At the end of 2025, First Camp reached a new milestone as total revenues over the past twelve months exceeded SEK 2 billion. The figure includes full-year effects from recently acquired destinations. Detailed financial results for 2025 will be published in the company’s quarterly report in February.
“As recently as 2022, we celebrated reaching SEK 1 billion in revenues, and it is incredibly rewarding to now have passed the SEK 2 billion mark. This would not have been possible without the commitment, focus on results and determination of our many fantastic colleagues,” says Johan Söör, CEO of the First Camp Group.
Revenue growth has been driven by three main areas:
Record-strong operational performance
During both Easter and the summer season of 2025, First Camp delivered record revenues, excluding the impact of new acquisitions. Products such as the highly popular Motorhome Pass and First Camp’s children’s club concept featuring the character Yessi have generated strong results. Guest satisfaction also continued to increase significantly during 2025, which First Camp’s analyses show has a clear correlation with organic growth.
Continued expansion through acquisitions
First Camp’s growth strategy combines a strong focus on organic growth with selective acquisitions in attractive markets.
In 2025, the group expanded beyond Scandinavia through acquisitions in Finland, Germany and Switzerland. Over the past seven years, First Camp has taken over 71 destinations, applying a proven model where each destination’s local character is preserved while group-wide synergies are realised behind the scenes. Today, First Camp is the largest player not only in the Nordic region but also in the DACH region (German-speaking Europe).
Record CAPEX programme in 2025
The third growth driver is investment in existing destinations through improved standards, expanded offerings and increased accommodation capacity. All surplus generated by First Camp is reinvested into the business.
The record investment program in 2025 comprised nearly 30 projects aimed at increasing capacity to meet strong demand. Examples include 10 new cabins at First Camp Skutberget – Karlstad, a new restaurant building at First Camp Arcus – Luleå, and five new cabins at First Camp Lunde – Telemark.
Well positioned for the future of travel
Johan Söör continues:
“Scale will become increasingly important also in the camping and resort industry, and at First Camp we hold a uniquely strong market position with 91 destinations across six countries, 3,000 employees, Scandinavia’s largest booking platform for camping and cabin accommodation, and the only truly comprehensive loyalty program within camping in Northern Europe. We are proud and pleased to have reached SEK 2 billion in revenues – but we are far from finished.”
For further information, please contact:
Johan Söör
CEO, First Camp Group
johan.soor@firstcamp.se
+46 (0)766-411 825
About us
First Camp Group is Northern Europe’s leading camping and resort operator. The group comprises 91 destinations across Sweden, Denmark, Norway, Finland, Germany and Switzerland, operated under the brands First Camp, Leksand Resort, Jesperhus, Apukka Resort, Kronocamping Lidköping Kronocamping, Via Claudia, Camp Ripan, Camping Lodge and Azur Camping..
Altogether, the destinations offer more than 20,000 pitches for caravans and motorhomes, as well as over 3,500 cabins. Since 2017, First Camp Group has acquired more than 70 destinations and focuses on growth through digitalisation, guest satisfaction and sustainability.
Read more about First Camp Group at corporate.firstcamp.se
