Record revenues in July for First Camp

First Camp Group AB, Scandinavia’s largest campsite chain, reports record revenues for July, the most important month of the year. The Group’s total proforma revenues in July reached SEK 381.4 million, an increase by 17 percent vs. July 2021 and by 18 percent vs. July 2019.

”It is very satisfying that we deliver such strong revenue growth not only compared to last year, but also compared to 2019, which was the latest normal year before the Covid-19 pandemic. This year the international guests have returned, and our investments in an even better product have yielded results. This summer we’ve offered a record large activity program for our guests including kids club with our popular character Yessi, and we’ve continued to invest in our destinations including in more accommodation capacity. Furthermore, our website is maintaining its position as the largest booking channel in Scandinavia for camping and cabin stays,” says Johan Söör, CEO of First Camp, and continues:

”Also it is satisfying to see a significant increase in guest satisfaction vs previous years, and our employee engagement scores have increased further vs last year’s record results. I want to direct a big thank you to all employees in the Group who have delivered fantastic achievements during the most intense period of the year”.

The five destinations with the highest revenue in July were Jesperhus Feriepark, First Camp Sunne – Fryksdalen (including Sunne sommarland), First Camp Orsa – Dalarna, First Camp Arcus – Luleå and First Camp Moraparken – Dalarna. In total 60 destinations in Sweden, Denmark and Norway are part of First Camp Group AB. Leksand Resort AB which was acquired in the spring of 2022 is owned by a sister company to First Camp Group AB.

This information is information that First Camp Group AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out below, at 08.00 CET on August 9, 2022.

For further information, please contact:

Göran Meijer
CFO 
goran.meijer@firstcamp.se
+46 (0)707 18 05 75

Johan Söör
CEO
johan.soor@firstcamp.se